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Volvo Reflective Life Paint

RIDING A BIKE OUT ON THE STREETS AT NIGHT is definitely a risky proposition. Sometimes extremely risky. Even if you’re skilled, and extremely careful, chances are that driver on the road just might not see you. For some reason or other.

Well-known for their focus on safety, Swedish Car company Volvo (in collaboration with Grey London) has decided to contribute to solving the problem.

By rolling out ‘Life Paint‘, a spray paint that’s invisible in daytime, that lights up at night, and which you can apply to almost anything.

Clothes, bicycles, shoes, baby strollers, dog collars… You name it.

It doesn’t damage the material it’s applied to. It lasts about a week. And you can wash it off. (Oh, and that white glow will make you look pretty cool. If not somewhat ghostly…)

Volvo’s giving out Life Paint for free in the UK.

Reflective Volvo Invisible Spray Paint For Night Cyclists Safety
Grey London

Visible only in the dark, when lights are shone on the paint…

Volvo Life Paint | Volvo Invisible Spray Paint For Night Cyclists Safety
Grey London

… it’s targeted mainly at cyclists at the moment.

Volvo Reflective Spray Paint | Reflective Volvo Invisible Spray Paint For Night Cyclists Safety
Grey London

But you can actually spray it on almost anything you want.

Reflective Volvo Invisible Spray Paint For Night Cyclists Safety
Grey London

This is what happens when you use it…

Volvo Life Paint | Reflective Volvo Invisible Spray Paint For Night Cyclists Safety
Grey London

… and apply car headlights at night. Pretty cool.

Volvo Life Paint | Reflective Volvo Invisible Spray Paint For Night Cyclists Safety
Grey London

It’s basically invisible in the daytime…

Volvo Life Paint | Reflective Volvo Invisible Spray Paint For Night Cyclists Safety
Grey London

… so if you’re planning to use it to design posters…

Life Paint Posters | Invisible Volvo Reflective Spray Paint For Night Cyclists Safety
Grey London

… you can only see it when it’s dark, and lights are shone.

Life Paint Posters | Invisible Volvo Reflective Spray Paint For Night Cyclists Safety
Grey London

Watch this video to see it in action.

If you apply it carefully, you can probably do this to yourself…

Volvo Tron Paint | Reflective Volvo Invisible Spray Paint For Night Cyclists Safety
Elak Swindell

Although it’s only available in the UK at the moment, Volvo has planned to roll Life Paint out globally if it’s well-received.

“Volvo has always taken safety seriously. They invented the three-point seat belt in 1959 and then opened up the patent so that any car manufacturer could use it. Now they’re giving away a product to take Volvo safety beyond its cars.”

A very cool innovation from Volvo…