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1. What Is Opticks?
Opticks is an ad fraud prevention platform that protects your digital marketing campaigns from fake clicks, bots, and invalid traffic. It detects and blocks fraudulent activity in real-time across all your advertising channels.
The platform analyzes hundreds of telemetry points from browsers and networks to determine if users are legitimate. It can identify up to 30 types of invalid traffic.
What it protects against:
- Bots and automated clicks
- VPN and datacenter traffic
- Device tampering
- Fake leads and conversions
- Competitor click fraud
I found their website emphasizes accuracy and automation. The system works seamlessly with Google, Meta, TikTok, Microsoft, and other major ad platforms.
Over 6,000+ clients use Opticks and have collectively saved more than €6 million in wasted ad spend. The platform provides deep insights segmented by channel, UTM, domain, and other parameters.
Integration takes less than 5 minutes through Google Tag Manager or manual javascript implementation.
2. Who Created Opticks?
Opticks was created by Opticks Security SL, a company based in Barcelona, Spain. Their office is located at Roger de Llúria, 118, 2n 1a, 08037 Barcelona.
Their website doesn’t provide specific founder names or detailed company history. However, they emphasize their expertise in ad fraud prevention and digital marketing security.
Company focus:
- Protecting brands from ad fraud
- Ensuring clean, genuine traffic
- Maximizing marketing ROI
- GDPR compliance
The team has built relationships with over 6,000 clients worldwide. They serve businesses ranging from small marketers to enterprise organizations like Huawei.
I noticed they maintain strong commitments to data privacy and GDPR compliance. The platform is designed specifically for the European market’s stringent regulations.
They provide ongoing support through email, chat, and a comprehensive knowledge base. The company actively maintains a blog and status page for transparency.
3. How Much Does Opticks Normally Cost?
Opticks offers four pricing tiers based on monthly scan volume and features needed. Yearly plans save 10% compared to monthly billing.
Pricing breakdown (monthly):
- Lite: $60/month – Up to 10k monthly scans, 1 user, detection only
- Pro: $240/month – Up to 100k scans, 5 users, automated prevention (Most Popular)
- Max: $820/month – Up to 300k scans, 10 users, API integration, custom reports
- Custom: Contact for pricing – Unlimited users, custom APIs, tailored to specific needs
Overage charges after plan limits:
- Lite: €0.001 per additional scan
- Pro: €0.003 per additional scan
- Max: €0.002 per additional scan
All plans include a 7-day free trial with no credit card required. You can upgrade to superior plans as your needs grow.
I think the Pro plan offers the best value for most businesses, including automated prevention across all major ad platforms.
4. What Are The Benefits Of Using Opticks?
Opticks delivers significant cost savings by preventing wasted ad spend on fraudulent clicks and fake leads. Their 6,000+ clients have saved over €6 million collectively.
Key benefits:
- Budget protection: Stop paying for fake clicks and bot traffic
- Improved ROI: Ensure ad spend reaches real people, not bots
- Clean data: Get accurate analytics and conversion metrics
- Time savings: Automated detection reduces manual fraud checks
- Refund recovery: Generate reports to claim refunds from ad platforms
The real-time detection helps you identify fraud before it impacts campaigns. You can see exactly where invalid traffic originates by channel, UTM, and domain.
I particularly like the automated prevention feature. Once connected to your ad platforms, Opticks blocks fraudulent sources automatically without manual intervention.
The platform won’t affect legitimate users or your SEO. It runs invisibly in the background, analyzing traffic without blocking access or modifying your pages.
5. What Are The Main Features Of Opticks?
Opticks combines real-time fraud detection with automated prevention and comprehensive reporting capabilities.
Core detection features:
- Real-time analysis of all traffic channels
- Detection of 30+ types of invalid traffic
- Hundreds of telemetry points analyzed per visit
- Conversion analysis and tracking
- Custom alerts and watchlist monitoring
Automated prevention:
- Direct integration with Google Ads
- Meta (Facebook) fraud blocking
- Microsoft Advertising protection
- TikTok campaign security
- Automatic blocking of detected fraud sources
Analytics and insights:
- Traffic segmentation by channel, UTM, domain
- Performance and benchmark dashboards
- Detailed forensics for each scan
- Invalid lead analysis
- ROI optimization insights
Reporting capabilities:
- Custom click-by-click reports
- Fraud proof documentation
- Data-backed reports for refund claims
- Export functionality
Integration options:
- Google Tag Manager support
- SensorJS tag implementation
- API integration (Max plan)
- Custom APIs (Enterprise)
6. What Companies And Brands Use Opticks?
Opticks serves 6,000+ clients across various industries. Their website features testimonials from several notable brands and companies.
Featured clients include:
- Huawei: Global technology and telecommunications company
- Onmobile: Mobile entertainment and technology services provider
- Pushground: Premium self-serve advertising platform
- Red Lemon: Marketing and traffic management company
- ThePower Business School: Online education platform
- Bemobi: Mobile customer acquisition company
The client base includes advertisers, ad networks, mobile carriers, marketing agencies, and e-commerce businesses. They serve both B2B and B2C companies.
I noticed their clients range from premium self-serve platforms managing traffic for advertisers to direct marketers running their own campaigns.
Companies with advertising budgets of all sizes use Opticks, from small businesses on the Lite plan to enterprises with custom solutions handling millions of monthly scans.
7. How Have They Benefited From It?
Companies using Opticks report significant financial savings and improved campaign performance. The collective savings exceed €6 million across 6,000+ clients.
Specific results from clients:
- Onmobile: Improved business relationships by cutting fraud before fake conversions reach customers
- Red Lemon: Reduced time-consuming manual checks and optimized workflow with partners
- Pushground: Delivers cleaner traffic quality to advertisers by detecting fraud before it reaches users
- ThePower Business School: Made better strategic decisions based on valid data, campaigns improved automatically
- Bemobi: Significantly decreased fraudulent acquisitions and greatly improved customer engagement
Clients consistently mention real-time monitoring capabilities. They can identify and block fraudulent sources before those sources impact campaign performance or waste budget.
I think the most valuable benefit is the ability to claim refunds. Companies generate fraud reports and recover wasted ad spend from platforms.
The automated prevention saves significant time by eliminating manual fraud monitoring and blocking processes.
8. Does Opticks Come With A Satisfaction Guarantee?
Their website doesn’t mention a traditional money-back guarantee. However, Opticks reduces risk through several methods that let you evaluate the platform thoroughly.
Risk reversal features:
- 7-day free trial: Full access to test features before paying
- No credit card required: Start trial without payment information
- Quick setup: Integration takes less than 5 minutes
- Demo available: Try the platform before signing up
- Flexible plans: Upgrade to superior plans as needs grow
The free trial gives you complete access to evaluate how Opticks detects fraud in your specific traffic. You can see real results before committing to a paid plan.
I appreciate the no-credit-card approach. You can thoroughly test the platform’s effectiveness without worrying about automatic charges.
Additional support reducing risk:
- Email and chat support on all plans
- Comprehensive knowledge base
- GDPR compliance guarantee
- SEO-safe guarantee (won’t harm rankings)
The proven track record of 6,000+ clients and €6M+ in savings provides confidence in the platform’s effectiveness.
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