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1. What Is Formly?
Formly is a comprehensive form-building platform that lets you create on-brand forms, surveys, and quizzes. It’s designed to make data collection more engaging and effective than traditional forms.
The platform focuses on creating conversational, interactive experiences that keep users engaged. I noticed they emphasize making forms that people actually want to complete.
Key aspects of Formly include:
- Form creation for various purposes (lead generation, feedback, quizzes)
- Customization options for branding
- Logic and branching capabilities
- Built-in calculators and scoring systems
- Integration with other tools like Google Sheets
Formly positions itself as more than just a form builder – it’s a complete solution for collecting data in ways that drive business results and provide valuable insights.
2. Who Created Formly?
Formly appears to be created by a company based in London, UK. Their website footer proudly displays “With ❤️ from London,” suggesting their headquarters location.
Beyond this geographic information, their website doesn’t explicitly state the founder’s name or provide detailed company history. This is fairly common for SaaS products that want to focus on their solution rather than their origin story.
The company seems to maintain an active presence across multiple social platforms including Instagram, Facebook, LinkedIn, YouTube, and X (formerly Twitter), as indicated by the social media links on their site. They also display badges from Capterra and AppSumo, suggesting partnerships or recognition from these platforms.
For those interested in learning more about the team behind Formly, their “Contact” and “Get to Know Us” sections might provide additional information.
3. How Much Does Formly Normally Cost?
Formly offers multiple pricing tiers to accommodate different needs, though their website doesn’t explicitly list all pricing details on the pages provided. They do mention offering a free trial with their “Try it free today!” call-to-action.
Based on what’s visible in the pricing section, they have a tiered approach with different plans. There’s mention of a Gold plan that costs $29/user/month when adding additional users.
For customers who don’t want to build forms themselves, Formly offers a service to create custom forms, surveys, quizzes, calculators, or logic for $249 per content piece.
They appear to structure their pricing based on:
- Number of users/seats needed
- Features included in each plan
- Optional add-on services
For the most current and complete pricing information, potential customers would need to sign up or visit their dedicated pricing page.
4. What Are The Benefits Of Using Formly?
Formly offers several compelling benefits that make it stand out in the form-building space:
Higher Completion Rates: The conversational design and personalized experience lead to better engagement. One user reported tripling their response rates after switching to Formly.
Brand Consistency: Forms match your visual identity with custom colors, logos, and designs, building trust with respondents.
Better Data Quality: Smart logic and branching create relevant question paths, leading to more accurate and useful information.
Time Savings: Users can create professional forms quickly without coding skills or design expertise.
Lead Generation: Particularly effective for creating lead magnets and qualification forms. One user generates over 20 qualified leads weekly through Instagram.
Actionable Insights: Detailed analytics help transform raw data into useful business intelligence.
Global Reach: Multi-language support allows connecting with audiences worldwide.
The platform also integrates with Google Sheets and 3000+ other tools, creating powerful automation possibilities without technical complexity.
5. What Are The Main Features Of Formly?
Formly packs a robust set of features designed to create engaging, intelligent forms:
Flexible Form Layouts
- Slides, single-page, or multi-page formats
- Conversational style options
- 21 different question types
Branding & Customization
- Custom domains for a professional look
- Easy logo and color scheme integration
- Personalized thank-you screens
Smart Logic & Calculations
- Conditional logic and branching
- Built-in calculators for interactive results
- Dynamic question paths based on responses
Results & Visualization
- Spider and doughnut charts for quiz scores
- Personality type results (like “Mostly A’s”)
- Detailed analytics for every question
Integration & Notifications
- Instant email notifications
- Response PDFs
- Google Sheets connection
- Stripe payment integration
- Compatibility with 3000+ apps via webhooks
Multilingual Support
- Forms in multiple languages
- Accessibility features
These features combine to create forms that not just collect data, but create meaningful interactions with your audience.
6. What Companies And Brands Use Formly?
Formly’s website doesn’t explicitly list major brands or companies using their platform. However, their testimonials section features professionals from various industries who use Formly successfully.
The testimonials mention:
- Emma R. – Solutions Consultant/Marketing Manager
- Mia H. – Life Coach
- Liam B. – Marketing Manager
Based on their template library and industry sections, Formly appears to serve diverse sectors:
Business sectors using Formly:
- Marketing agencies
- Educational institutions
- Healthcare providers
- Coaching businesses
- Online stores and retail
- Event management
- Fitness businesses
- Financial services
The platform seems particularly popular with coaches, consultants, and marketing professionals who need to create engaging quizzes and qualification forms. While they don’t showcase enterprise logos, their comparison with Typeform suggests they compete for similar business customers.
7. How Have They Benefited From It?
Users have reported significant, tangible benefits from implementing Formly:
Lead Generation Success: One solutions consultant consistently generates over 20 qualified leads weekly through Instagram using Formly quizzes as lead magnets.
Higher Conversion Rates: A marketing manager who previously collected over 50,000 submissions via Typeform reported higher conversion rates after switching to Formly.
Deeper Audience Connection: A life coach mentioned being able to connect with their audience on a deeper level by asking questions that truly resonate with them.
Tripled Response Rates: One marketing manager saw their response rates triple after implementing Formly.
Time Savings: Users report being able to implement quizzes and forms “effortlessly” compared to previous solutions.
Valuable Business Insights: The detailed analytics help businesses transform collected data into actionable intelligence.
Streamlined Workflows: Integration capabilities with 3000+ apps allow users to automate processes without coding.
The consistent theme across testimonials is that Formly makes sophisticated form creation accessible to non-technical users while delivering professional results that positively impact business outcomes.
8. Does Formly Come With A Satisfaction Guarantee?
While their website doesn’t explicitly mention a satisfaction guarantee or money-back policy in the materials provided, Formly builds trust in other meaningful ways:
Free Trial Option: They offer a “Try it free” option, allowing potential customers to test the platform before committing financially.
Customer Testimonials: Real user stories and results demonstrate proven satisfaction across different industries.
Exceptional Support: Multiple testimonials specifically praise Formly’s customer service as “exceptional” and “the cherry on top.”
Transparent Comparison: They offer direct feature comparisons with competitors like Typeform and Google Forms, helping customers make informed decisions.
Service Options: For those concerned about implementation, they offer form-building services ($249 per content piece).
Industry Recognition: Badges from platforms like Capterra and AppSumo suggest positive reviews and recognition in the market.
For specific details about refund policies or satisfaction guarantees, potential customers should contact Formly directly through their website or review their terms of service.
9. What Other Deals Can You Kindly Bestow Upon Me?
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