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1. What Is SiteBehaviour?
SiteBehaviour is a cookie-less web analytics platform designed as a simple alternative to Google Analytics. Built specifically for marketers and agencies, it provides real-time website insights without compromising user privacy.
- EU-hosted for GDPR compliance
- No cookies required – tracks user behavior ethically
- Real-time data with no 24-48 hour delays
- Lightweight 10kb script vs Google’s 45kb
The platform combines traditional analytics with advanced features like heatmaps, session recordings, and conversion funnels. What sets it apart is its focus on user experience – I found their interface intuitive compared to Google Analytics’ complex dashboard.
Over 100 billion events tracked shows they’re handling serious volume. They launched in May 2024, making them a fresh player in the analytics space with modern privacy-first approaches.
2. Who Created SiteBehaviour?
The founders behind SiteBehaviour remain relatively private on their website, but their story reveals important details about their background and motivation.
Based in Toronto, Canada, the team started with frustration over existing analytics tools. According to their website, they were “frustrated by the cluttered and poor user experience of web analytics tools” they used in previous roles.
- Combined skills in UI/UX design
- Software development expertise
- Deep passion for data visualization
Timeline shows serious dedication:
- First code written – August 2023
- Website published – November 2023
- Official launch – May 27, 2024
- First paid user – May 28, 2024
They’ve grown to 5,000+ users in just a few months, which speaks to both product quality and market demand for Google Analytics alternatives.
3. How Much Does SiteBehaviour Normally Cost?
SiteBehaviour offers straightforward pricing that’s significantly cheaper than major competitors.
Business Plan: $19/month
- Unlimited websites
- 100k visitors per month (shared across all sites)
- Unlimited session replays
- All heatmap features
- Conversion funnels
- Feedback widget
- Custom events tracking
- 6-year data retention
- Up to 100 team users
Enterprise Plan: Contact for pricing
- On-premise database
- White-labeling options
- Custom feature development
They offer a 10-day free trial and mention “5 months free on Business plan with annual billing.”
Their comparison chart shows massive savings – competitors like Hotjar ($409/month), Heap.io ($272/month), and Lucky Orange ($329/month) cost 5-20x more for similar functionality.
4. What Are The Benefits Of Using SiteBehaviour?
SiteBehaviour delivers significant advantages over traditional analytics platforms, particularly for privacy-conscious businesses.
Privacy & Compliance Benefits:
- No cookies needed – eliminates consent banners
- EU hosting ensures GDPR compliance
- Data ownership – your data stays yours
- 6-year data retention vs Google’s 14 months
Performance Benefits:
- Real-time stats instead of 24-48 hour delays
- Lightweight 10kb script improves site speed
- Self-hosting options available
Cost Benefits:
At $19/month, you get functionality that costs $272-$409 with competitors. That’s up to 95% savings annually.
User Experience Benefits:
- Simple, clean interface
- Mobile app coming soon
- Weekly email reports
- Unlimited session recordings
I particularly appreciate their focus on actionable insights rather than overwhelming data dumps.
5. What Are The Main Features Of SiteBehaviour?
SiteBehaviour packs comprehensive analytics tools into one platform, competing with multiple specialized services.
Heatmap Suite:
- Click heatmaps – see where users click most
- Scroll heatmaps – track how deep visitors go
- Hover heatmaps – understand user interest areas
Session Recording:
Watch real visitor interactions to identify friction points and conversion blockers. Unlimited recordings included.
Conversion Funnels:
- Flexible funnel creation
- Track conversions per device type
- Monitor traffic channel performance
- Dynamic filtering options
User Journey Mapping:
Sankey charts visualize complete user paths through your site, showing exactly where visitors drop off.
Additional Tools:
- Feedback widget for direct user input
- Custom event tracking
- Weekly email reports
- Real-time dashboard
The combination of features normally requires 3-4 separate tools.
6. What Companies And Brands Use SiteBehaviour?
While their website doesn’t name specific enterprise clients, SiteBehaviour has built impressive user adoption since launching.
Current User Base:
- 5,000+ total users and growing
- 100+ billion events tracked across all customers
- Multiple websites per user supported
- Growing international presence
Target Market:
- Digital marketing agencies
- E-commerce websites
- SaaS companies
- Privacy-conscious businesses
- EU-based companies needing GDPR compliance
Their enterprise plan suggests they’re attracting larger organizations needing on-premise solutions and white-labeling.
The fact they gained their first paid customer within 24 hours of launch shows strong market demand. Their comparison positioning against tools like Hotjar and Lucky Orange indicates they’re targeting users of established analytics platforms.
Given their Toronto headquarters and EU hosting, they likely serve both North American and European markets effectively.
7. How Have They Benefited From It?
Users benefit from SiteBehaviour through improved website optimization and significant cost savings compared to traditional analytics tools.
Conversion Rate Improvements:
- Heatmaps reveal high-engagement areas for better CTAs
- Session recordings identify friction points causing drop-offs
- Funnel analysis pinpoints exactly where users exit
- User journey mapping shows optimal page flows
Cost Reduction:
Instead of paying $272-$409/month for competitors, users get similar functionality for $19/month. That’s $3,000+ annual savings for most businesses.
Privacy Compliance:
- No cookie consent banners needed
- GDPR-compliant by design
- Data ownership retained
Operational Efficiency:
- Real-time data enables faster decisions
- All-in-one platform reduces tool switching
- Weekly reports keep teams aligned
The feedback widget allows direct user input, helping companies understand visitor needs better than analytics alone.
8. Does SiteBehaviour Come With A Satisfaction Guarantee?
While their website doesn’t mention a traditional money-back guarantee, SiteBehaviour reduces risk through multiple customer-friendly policies.
Risk Reduction Measures:
- 10-day free trial on Business plan
- No long-term contracts mentioned
- Monthly billing available
- Transparent pricing with no hidden fees
Low-Risk Entry:
At just $19/month, the financial risk is minimal compared to competitors charging $272-$409 monthly. You could try it for several months for less than one month of Hotjar.
Immediate Value:
- Setup takes 3 easy steps
- Live traffic visible “in few seconds”
- No technical expertise required
Additional Confidence Builders:
- Over 100 billion events tracked proves reliability
- 5,000+ satisfied users
- Regular updates and feature additions
- Responsive customer support via email
The 10-day trial gives you enough time to test all features and compare results with your current analytics setup.
9. What Other Deals Can You Kindly Bestow Upon Me?
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