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1. What Is Creative Score?
Creative Score is an AI-powered marketing optimization tool that analyzes and improves creative assets like ads, emails, landing pages, and pitch decks. It evaluates your marketing materials against 200+ scientific indicators and delivers results in just 90 seconds.
The platform combines behavioral science, neuro-linguistic programming, and decades of marketing research to transform good marketing assets into best-in-class performers. Instead of creating new content, it focuses on optimizing what you already have.
Key capabilities include:
- Scoring assets from 0-100 based on performance potential
- Eye-tracking analysis to see where attention lands
- Content analysis for headlines, copy, and visual appeal
- Psychological analysis using behavioral science principles
What makes Creative Score unique is its diagnostic approach. Rather than generating new assets, it tells you exactly how to improve existing ones for maximum conversion potential.
2. Who Created Creative Score?
Creative Score was created by Jordan Seeley, CMO and Co-Founder, along with his team. Jordan brings over 15 years of high-leverage marketing experience across multiple industries.
He has a proven track record of driving 8-figure commercial optimization for global brands like Aon, Superdry, and BetVictor through data science. His expertise spans behavioral science and performance marketing.
Company background:
- Launched on April 4th, 2025
- Based in San Francisco, California
- Built for B2B, B2C, and agencies of all sizes
- Team has delivered creative effectiveness analysis for over a decade
The founding team recognized that enterprise-level creative expertise was only available to large companies. They built Creative Score to democratize access to world-class marketing insights, making them available to smaller businesses at a fraction of the traditional cost.
3. How Much Does Creative Score Normally Cost?
Creative Score offers three pricing tiers with current promotional discounts available.
Basic Plan:
- $39/month (originally $59)
- 100 credits per month
- Creative scoring and image analysis
- Headline and text analysis
Growth Plan:
- $69/month (originally $89)
- 200 credits per month
- Everything in Basic plus behavioral science analysis
- Storytelling analysis
Professional Plan:
- $319/month (originally $349)
- 1000 credits per month
- Video analysis and compliance analysis
- Advanced reporting features
All plans include a 7-day free trial with no credit card required. Annual plans offer 20% savings. You can also find Creative Score on AppSumo for $89 lifetime access with a 60-day money-back guarantee.
4. What Are The Benefits Of Using Creative Score?
Creative Score delivers measurable business results that directly impact your bottom line.
Performance Improvements:
- 2x your marketing ROI
- Boost profitability by up to 15x
- Save thousands in wasted ad budget
- Achieve higher CTR and conversion rates
Time and Efficiency Gains:
- Save 20+ hours per week
- Streamline sign-off processes
- Eliminate endless feedback rounds
- Get analysis in 90 seconds vs weeks
The biggest advantage I see is how it eliminates guesswork. Instead of testing multiple variations and burning through ad budget, you get science-backed recommendations upfront.
Strategic Benefits:
- Identify what works and why without months of testing
- Turn teams into powerhouse marketers
- Ensure consistent creative quality across campaigns
5. What Are The Main Features Of Creative Score?
Creative Score packs sophisticated analysis tools into an easy-to-use platform.
Core Analysis Features:
- Creative Score percentage (0-100 rating)
- Eye-tracking analysis for attention mapping
- Content analysis for headlines, copy, and visuals
- Persuasion analysis using emotional resonance
- Psychological analysis with behavioral science
Advanced Capabilities:
- Video analysis for motion creative
- Compliance analysis for regulatory requirements
- Storytelling effectiveness measurement
- Advanced reporting and analytics
Asset Compatibility:
- Social media posts and ads
- Email campaigns and landing pages
- Pitch decks and presentations
- Any marketing creative format
The platform evaluates assets across 10 critical attribute categories, each providing specific recommendations for improvement. I find the eye-tracking analysis particularly valuable for understanding viewer attention patterns.
6. What Companies And Brands Use Creative Score?
Creative Score serves a diverse range of businesses across different industries and company sizes.
Featured Customer Examples:
- Razzy.bet (Gaming/Sports betting)
- Kwiff.com (Sports betting platform)
- Vicit.co.uk (Business services)
Target Customer Segments:
- Small businesses and startups
- Marketing agencies
- B2B enterprises
- Large B2C enterprises with complex campaigns
The platform attracts companies that need to optimize marketing performance without massive budgets for testing. From solopreneurs to enterprises managing 7-figure ad spends, Creative Score adapts to different business needs.
Common user types:
- Marketing managers and CMOs
- Creative directors and designers
- Performance marketers
- Agency account managers
Their website shows consistent positive feedback from users managing everything from small campaigns to complex enterprise marketing operations.
7. How Have They Benefited From It?
Customer testimonials reveal significant performance improvements and operational efficiency gains.
Performance Metrics Improvements:
- Higher click-through rates (CTR)
- Improved conversion rates
- Better return on investment (ROI)
- Increased campaign effectiveness
Gabriel Morey from Razzy.bet uses Creative Score as a benchmark for success, saying they don’t publish anything that doesn’t score at least 4 stars. It’s like having an expert review every campaign before launch.
Jack Milner from Kwiff.com mentioned it opened his eyes to the method behind the magic. He now understands why certain posts resonate while others flop.
Operational Benefits:
- Faster decision-making processes
- Reduced testing cycles
- More confident creative approval
- Better team performance
Nick Patrick from Vicit.co.uk reported that Creative Score turned their campaigns around, achieving metrics higher than they thought possible. He called it their smartest investment.
8. Does Creative Score Come With A Satisfaction Guarantee?
Yes, Creative Score offers comprehensive risk-reduction measures to protect your investment.
Money-Back Guarantee:
- Full refunds available if not satisfied
- Customer service team handles refunds ASAP
- No questions asked policy
Risk-Free Trial Options:
- 7-day free trial with full feature access
- No credit card required to start
- Monthly plans can be cancelled anytime
- 100% risk-free monthly subscriptions
Additional Risk Reduction:
- Credit system prevents unexpected charges
- Annual plans offer 20% savings
- AppSumo lifetime deal with 60-day guarantee
- Responsive customer support team
I appreciate their transparent approach to billing. You can’t spend credits you don’t have, so there are no surprise charges. The combination of free trial, flexible cancellation, and money-back guarantee makes it essentially risk-free to test.
9. What Other Deals Can You Kindly Bestow Upon Me?
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