EasyVSL Review – At a Glance
Overall Rating: ⭐⭐⭐⭐☆ (4.2/5 stars)
Best For: Marketers, content creators, and small businesses needing quick, professional video sales letters
Pros:
- Creates professional VSLs in minutes with zero tech skills required
- AI-powered automation handles slide creation, video matching, and audio sync
- Supports multiple video styles including kinetic typography and live action
- 30-day money-back guarantee reduces purchase risk
- Trusted by 70,000+ users with proven track record since 2015
Cons:
- Limited advanced editing capabilities compared to professional video software
- AI voice quality may sound robotic without premium upgrades
- Credit system limits AI usage despite “unlimited” video claims
Current Price: $67 one-time (launch price), then $197/year
Where to Buy: Official website with Creative Club upgrades available
This EasyVSL review examines whether this AI-powered video creation tool delivers on its promises for busy marketers and entrepreneurs.
What Makes EasyVSL Different From Other Video Tools?
EasyVSL positions itself as the solution for marketers who need professional video sales letters without the complexity of traditional video editing software.
Unlike generic video editors that require technical expertise, EasyVSL focuses specifically on creating high-converting sales videos. The platform automates the most time-consuming aspects of video production through artificial intelligence.
The tool addresses a critical problem: most marketers lack video editing skills but know that video sales letters can increase conversions by up to 331% compared to text-only content. Traditional video production requires expensive equipment, skilled personnel, and extensive post-production time.
EasyVSL eliminates these barriers by offering a streamlined, four-step process that transforms written scripts into professional presentations within minutes.
Founded in 2015 by digital marketing veterans Mark Thompson and Matt Callen, the platform has grown to serve over 70,000 customers worldwide. This longevity in the rapidly evolving AI space suggests a stable, refined product.
Core Features That Power EasyVSL’s Performance
AI Text to Slide Technology
The platform’s flagship feature automatically converts written scripts into fully designed presentation slides with a single click. This eliminates the tedious process of manually creating each slide, ensuring visual consistency throughout the presentation.
AI Text to Video (NEW)
This advanced feature automatically selects and matches background videos from hundreds of thousands of stock assets. The AI analyzes your script content and chooses relevant footage for each scene, creating visually engaging presentations without manual asset searching.
AI Sync Technology (IMPROVED)
EasyVSL uses built-in speech recognition to precisely synchronize voiceover audio with slide transitions. Each slide appears at the optimal moment, matching the pace of narration for a seamless viewing experience.
Video Creation Workflow
- Paste Your Script: Copy and paste your written content into the software
- Choose Design Elements: Select from templates, transitions, and visual effects
- Sync Audio with Slides: Use one-click synchronization technology
- Publish in Multiple Formats: Export in various qualities up to 1080p HD
Additional Professional Features
- Speech-to-Text: Convert spoken words into slide text automatically
- Timeline Editor: Make precise edits with multi-layer control
- Template Library: Access pre-designed themes and backgrounds
- 1-Click Translation: Create multi-language versions instantly
- Sound Effects Library: Add professional audio enhancements
The platform supports three main video styles: Traditional VSLs, Kinetic Typography, and Live Action videos. This versatility accommodates different marketing needs and platform requirements.
Real-World Performance Testing and User Experience
AI Voice Quality Assessment
EasyVSL claims to offer “natural sounding” text-to-speech voices with over 30 AI-generated options in 12 languages. However, user feedback reveals mixed results regarding naturalness.
The base AI voices are functional for quick video creation but may sound robotic compared to human narration. The Creative Club upgrade provides access to more advanced voice options and emotional tones, potentially addressing this limitation.
For marketers prioritizing authentic-sounding narration, the VocalClone AI upsell offers voice cloning capabilities. Alternatively, users can record their own audio using the built-in recorder and leverage AI sync technology.
Visual Customization Capabilities
The Template Library provides solid colors, gradients, background images, and kinetic themes for rapid design implementation. The AI Text to Video feature automatically matches stock footage to script content, eliminating manual asset searching.
User feedback indicates some limitations for highly specific aesthetic needs. While EasyVSL offers “endless customization possibilities,” this appears to refer to permutations of existing elements rather than granular design control.
Ease of Use for Non-Technical Users
The four-step workflow successfully simplifies video creation for users without technical expertise. Most users report creating professional-looking videos within minutes of their first attempt.
However, some advanced features require a learning curve. Users seeking complex editing capabilities may find the platform limiting compared to professional video editing suites.
Output Quality and Professional Standards
EasyVSL exports videos in various qualities up to 1080p HD with support for multiple aspect ratios (16:9, 9:16, 1:1). This ensures compatibility across websites, social media platforms, and mobile devices.
The automated nature of asset selection and slide timing creates consistent, professional-looking results. However, achieving truly unique branding may require incorporating custom video clips or additional customization effort.
EasyVSL Review: How It Compares to Top Competitors
Pictory Comparison
Pictory excels at automated content creation and offers more advanced AI features. However, some users prefer EasyVSL for its VSL-specific focus and simpler workflow. Pictory’s monthly subscription model may be more expensive for occasional users.
InVideo Comparison
InVideo provides more comprehensive editing capabilities and a larger template library. EasyVSL offers better automation for VSL creation but less flexibility for diverse video types.
Descript Comparison
Descript offers superior transcript-based editing and voice quality but requires more technical knowledge. EasyVSL is significantly easier for beginners but less powerful for advanced editing. Click here to read our in-depth Descript Review.
Value Proposition Analysis
EasyVSL occupies a unique position as a VSL-specific tool with maximum automation. While newer competitors may offer more advanced features, EasyVSL‘s simplicity and focus remain valuable for time-pressed marketers.
Pricing Structure and Hidden Costs to Consider
Base Pricing Options
EasyVSL currently offers a few pricing structures. The professional version is available for $22/month, while the Platinum version is available for $39/month. Lifetime access bundles can also be privately obtained at 60% off, with an additional $100 discount, on our private EasyVSL coupon codes page.
Creative Club Upgrade (Critical for Full Functionality)
The Creative Club significantly expands capabilities and appears essential for serious users:
- AI Script Creator with higher word limits
- 20 hours per month of AI Voiceover Video Syncing
- Unlimited Live Action Video Creator results
- Access to millions of professional stock assets
- Premium templates and cutting-edge AI technology
Additional Upgrades
- VocalClone AI: Voice cloning capabilities for personalized narration
- PressPlay V2: Additional video enhancement features
- EasyImage AI: Advanced image generation and editing
Lifetime Access Bundle With All Upgrades (One-Time Payment)
The regular price of EasyVSL with all upgrades and bonuses included is $1,497, plus an additional $197/year. However, we have acquired private access to their Lifetime Access Bundle that includes all upgrades and bonuses for a one-time-only payment, and you can access the private deal by clicking here.
Credit System Concerns
While plans are apparently allowed “unlimited videos,” EasyVSL operates on a credit system for AI features. The base plan likely has usage limitations, with the Creative Club providing “20 hours per month” of AI processing.
This means the “unlimited” claim refers to video exports rather than unlimited AI processing time. Heavy users may encounter unexpected costs or limitations.
Risk Mitigation
EasyVSL offers a 30-day money-back guarantee with “no questions asked” policy. This provides adequate protection for testing the platform’s suitability.
Who Should (and Shouldn’t) Buy EasyVSL
Ideal Users for EasyVSL
- Time-Pressed Marketers: Those needing quick video creation without learning complex software
- Small Business Owners: Entrepreneurs requiring professional videos on limited budgets
- Content Creators: Social media managers needing consistent video output
- Marketing Agencies: Teams producing multiple client videos efficiently
- Solo Entrepreneurs: Individuals lacking technical or design skills
Users Who Should Consider Alternatives
EasyVSL may not suit users requiring:
- Advanced Video Editing: Complex timeline editing, color grading, or motion graphics
- Hyper-Realistic AI Avatars: Cutting-edge avatar technology for presentations
- Extensive Customization: Granular control over every design element
- High-Volume AI Usage: Heavy reliance on AI features without upgrade costs
- Broadcast Quality Output: Professional studio-level production values
Budget Considerations
The platform works best for users comfortable with the base price plus Creative Club upgrade costs. Those seeking purely free or extremely low-cost solutions should explore alternatives like InVideo’s free tier.
Technical Skill Assessment
EasyVSL excels for users who want maximum automation with minimal learning curve. Tech-savvy users might prefer more powerful tools offering greater control.
Customer Support and Company Reliability
Company Background
Digital Kickstart LLC operates EasyVSL, founded by Mark Thompson and Matt Callen in 2015. Both founders have established reputations in the digital marketing space with track records for quality software products.
The platform’s longevity since 2015 demonstrates stability in the competitive AI video market. With over 70,000 reported customers, the company has maintained consistent growth and user retention.
Customer Support Channels
Support is available through support@easyvsl.com. While specific response times aren’t publicly stated, the 30-day money-back guarantee provides recourse for unresolved issues.
The platform lacks extensive documentation or video tutorials compared to some competitors. Users primarily rely on email support for technical assistance.
User Satisfaction Indicators
EasyVSL claims an overall “five-star” rating based on its user base. Testimonials from marketing industry figures like Ben Adkins and Russell Brunson appear on the website.
Many users report “significant improvements in engagement and conversion rates” after implementing EasyVSL in their workflows.
Common User Complaints
- Limited advanced editing capabilities for complex projects
- Occasional bugs or software stability issues
- Credit system limitations despite “unlimited” marketing claims
- Perception of being “late to the game” compared to newer competitors
Product Development
Recent updates include improved AI Sync Technology and the new AI Text to Video feature, indicating ongoing development and feature enhancement.
Final Verdict: Is EasyVSL Worth Your Investment?
EasyVSL delivers on its core promise of creating professional video sales letters quickly and easily. For marketers prioritizing speed and simplicity over advanced editing capabilities, it represents solid value.
Key Strengths
- Eliminates technical barriers to video creation
- Proven track record with 70,000+ users since 2015
- AI automation handles time-consuming production tasks
- 30-day guarantee reduces purchase risk
- Specific focus on high-converting VSL formats
Notable Limitations
- Credit system may limit heavy AI usage
- AI voices require upgrades for premium quality
- Advanced editing capabilities lag behind competitors
- Template variety is more limited than broad video platforms
Recommended Strategy
For busy marketers needing consistent video output, EasyVSL plus Creative Club upgrade provides excellent efficiency gains. The 30-day guarantee allows risk-free testing of workflow integration.
Users requiring cutting-edge AI features or extensive customization should evaluate newer alternatives like Pictory or InVideo alongside EasyVSL.
Bottom Line
EasyVSL succeeds as a specialized tool for creating effective video sales letters without technical complexity. While not the most innovative platform available, its focused approach and automation make it valuable for time-pressed marketers seeking consistent results.
The combination of proven effectiveness, risk-free guarantee, and VSL-specific optimization makes this EasyVSL review conclude with a positive recommendation for its target audience.
Frequently Asked Questions
Q: Does EasyVSL offer a free trial?
A: EasyVSL doesn’t offer a traditional free trial, but provides a 30-day money-back guarantee for risk-free testing.
Q: What’s included in the Creative Club upgrade?
A: The Creative Club includes AI Script Creator, 20 hours monthly AI processing, unlimited live action videos, and access to millions of stock assets.
Q: How natural do the AI voices sound?
A: Base AI voices are functional but may sound robotic. Premium voices with emotional tones are available through upgrades, and VocalClone AI offers voice cloning.
Q: Can I use my own video clips?
A: Yes, EasyVSL supports drag-and-drop insertion of existing video clips and allows audio recording within the timeline editor.
Q: What video formats does it export?
A: The platform exports MP4 videos up to 1080p HD in multiple aspect ratios (16:9, 9:16, 1:1) suitable for websites and social media.
Q: Is there really unlimited video creation?
A: “Unlimited” refers to video exports, not AI processing time. Heavy AI usage may require Creative Club upgrade or additional credits.
Q: How does it compare to free alternatives?
A: EasyVSL offers more automation and VSL-specific features than free tools, but requires investment for full functionality.
Q: What’s the learning curve like?
A: Most users create professional videos within minutes of first use thanks to the simple 4-step workflow and AI automation.