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1. What Is Grain?
Grain is a privacy-first analytics platform that tracks user behavior on websites and applications in real-time. It consolidates all your product data into one unified view.
The platform helps you:
- Track every user interaction automatically
- Reconstruct complete user journey timelines
- Find conversion bottlenecks and friction points
- Get AI-powered insights and recommendations
- Deploy fixes instantly with remote configuration
What sets Grain apart is cookie-less tracking. It uses daily-rotating identifiers instead of cookies. This makes it GDPR and CCPA compliant out of the box.
The platform features sub-50ms query latency. You see what’s happening right now, not hours later.
I like the AI assistant called Kai. It monitors conversion patterns 24/7, identifies anomalies, and surfaces problems automatically before you even ask.
Grain rebuilds visitor sessions into timeline graphs. You can see every twist, turn, and backtrack in the user journey.
2. Who Created Grain?
Grain Analytics created the platform. Their website states it’s “Made with care in the EU.”
The company doesn’t mention specific founder names. However, they emphasize direct access to their team.
What they offer users:
- Founder-level support
- Direct team access
- Ability to shape the product roadmap
- Input on feature development
The team built Grain with a privacy-first philosophy. They chose EU data storage and cookie-less tracking from the start.
They focus on developer and product team needs. The platform targets teams tired of guesswork who want clarity.
I appreciate their “built with you” approach. Users get to influence the product direction rather than just consuming a rigid tool.
Support quality varies by plan. Standard support on free plans. Priority support on Builder and Growth. Dedicated support on Scale plans.
3. How Much Does Grain Normally Cost?
Grain offers four pricing tiers based on monthly active users (MAUs). All plans include core analytics, journey tracking, and remote configuration.
Free Plan – $0:
- 10,000 MAUs
- 30-day hot retention
- 30-day cold retention
- Standard support
- Free forever, no credit card required
Builder Plan – $99/month:
- 100,000 MAUs
- 90-day hot retention
- 24-month cold retention
- Priority support
- Query API access (20 per day)
Growth Plan – $399/month:
- 500,000 MAUs
- 180-day hot retention
- 36-month cold retention
- Priority support
- Query API access (200 per day)
Scale Plan – $999/month:
- 2 million MAUs
- 365-day hot retention
- 60-month cold retention
- Dedicated support
- Query API access (2,000 per day)
- Advanced exports
- SSO authentication
Enterprise customers can be invoiced. Custom plans available for higher API limits.
4. What Are The Benefits Of Using Grain?
Grain solves the analytics guesswork problem. Here’s what you gain:
Real-Time Visibility: Sub-50ms query latency means you see user behavior as it happens. No batch processing delays or waiting for reports.
Privacy Compliance: Cookie-less tracking with daily-rotating identifiers. GDPR and CCPA compliant out of the box. Store data in the EU if needed.
Complete User Journeys: See every twist and turn. Grain reconstructs messy, non-linear user paths into complete timeline graphs. Find friction points traditional funnels miss.
AI-Powered Insights: Kai monitors patterns 24/7. Get instant recommendations for campaign opportunities and conversion optimizations backed by real behavioral data.
Instant Recovery: Remote configuration lets you deploy feature states, roll back broken flows, or adjust conversion paths immediately. No waiting for development sprints.
Zero Configuration: Key metrics surface automatically. Setup takes minutes, not weeks.
Complete Data Consolidation: From micro-interactions to macro-conversions, everything lives in one place.
5. What Are The Main Features Of Grain?
Grain combines powerful analytics capabilities:
Real-Time Event Tracking:
- Page views, clicks, purchases
- Custom events with up to 32KB properties
- Events appear within seconds
- Complete event history
User Journey Reconstruction:
- Complete timeline graphs
- Session replay functionality
- Conversion bottleneck identification
- Friction point detection
Kai AI Assistant:
- 24/7 pattern monitoring
- Automatic anomaly detection
- Root cause analysis
- Smart recommendations
- Deployment correlation
Analytics Capabilities:
- Monthly active users (MAU) tracking
- Real-time user counts
- Usage trends visualization
- Event type overview
- Conversion tracking
- Time-series analysis
Remote Configuration: Deploy feature states and adjust conversion paths instantly without code deployments.
Query API: Programmatic access to your data (available on paid plans).
Advanced Features (Scale plan): SSO authentication and advanced data exports.
6. What Companies And Brands Use Grain?
Their website doesn’t list specific company names. However, they mention “thousands of businesses” using the platform and over 1 million timelines analyzed.
Teams and industries using Grain:
Product Teams: Track feature adoption, user flows, and engagement patterns. Engineering teams use it for product decisions.
Marketing & Growth Teams: Measure campaign performance. Attribute revenue to understand what drives conversions.
E-commerce/Retail/DTC: Monitor purchase behavior. Track cart abandonment. Optimize checkout flows in real-time.
SaaS Platforms/B2B: Track signups and feature usage. Monitor subscription metrics. Optimize for retention and expansion.
The platform works for startups on the free plan up to large enterprises on the Scale plan with 2 million MAUs.
I noticed it’s particularly suited for teams that need privacy-compliant analytics. The EU-based hosting and cookie-less tracking attract privacy-conscious companies.
7. How Have They Benefited From It?
Users report replacing guesswork with data-driven clarity. The platform delivers concrete operational improvements.
Product Team Wins: Teams track feature adoption and user flows. They make product decisions based on actual engagement patterns rather than assumptions.
Revenue Recovery: The platform advertises “2 clicks from insight to recovery.” Remote configuration lets teams fix conversion issues in seconds instead of waiting for development sprints.
Conversion Optimization: E-commerce teams monitor purchase behavior and cart abandonment in real-time. They optimize checkout flows based on actual friction points.
Campaign Attribution: Marketing teams measure campaign performance accurately. They attribute revenue to specific channels and understand what drives conversions.
Faster Problem Detection: Kai AI surfaces problems automatically before teams even ask. It correlates deployments with conversion pattern changes.
Complete Visibility: Teams see every user interaction. Non-linear journeys become visible through timeline graphs.
The real-time nature means no waiting. See issues as they happen, not in tomorrow’s report.
8. Does Grain Come With A Satisfaction Guarantee?
Their website doesn’t mention a traditional money-back guarantee. However, they offer multiple ways to test risk-free.
Free Forever Plan: Start with $0 cost. Get 10,000 MAUs, 30-day retention, and all core analytics features. No credit card required to begin.
No Setup Fees: Zero upfront costs. Start using Grain immediately on the free plan.
Cancel Anytime: All paid plans allow cancellation without penalty. No long-term contracts required.
Flexible Plan Changes: Upgrade or downgrade anytime. Changes take effect immediately and are prorated. You won’t lose money switching tiers.
Free Demo Available: Try the technical demo before committing. See the platform in action with real data visualizations.
Direct Team Access: Get founder-level support. The team helps you succeed rather than leaving you stuck.
Fast Setup: Setup takes minutes, not weeks. Get insights instantly to validate the platform’s value quickly.
I recommend starting with the free plan. Test with real data. Upgrade only when you see clear value.
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