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1. What Is MetaSurvey?
MetaSurvey is an innovative, gamified survey platform designed to make feedback collection more engaging and interactive. Unlike traditional survey tools, it transforms the boring form-filling experience into something enjoyable for respondents.
The platform features 11 game-like question types, including:
- Tinder-style swipe questions (swipe left/right to answer)
- Emoji reactions
- NPS (Net Promoter Score) surveys
- Various interactive elements
What makes MetaSurvey stand out is its focus on creating fun, mobile-friendly surveys that boost completion rates. I’ve found that their approach addresses one of the biggest challenges in survey creation – getting people to actually finish them.
The platform serves multiple purposes including product feedback, market research, customer satisfaction measurement, and lead generation. It’s particularly effective for businesses looking to collect actionable feedback while providing a more enjoyable experience for their customers.
2. Who Created MetaSurvey?
Based on information from reviews and their website, MetaSurvey appears to have been created by a solo developer named Kirill. While their website doesn’t prominently feature the founder’s story, user reviews mention communications with Kirill, who personally responds to feedback and continuously works on improving the platform.
The project reportedly started with a single focused objective – helping companies understand why their customers churn. Over time, it evolved into a more versatile survey platform with multiple use cases.
From what I can gather, MetaSurvey is a relatively young product that has been gaining traction since around 2021-2022. The creator seems to take a hands-on approach with continuous development, responding directly to user feedback, and implementing requested features over time.
This solo developer approach explains both some of the platform’s strengths (personal attention, responsive support) and limitations (gradual feature rollout, longer development cycles for requested features). The fact that the founder directly engages with users suggests a genuine commitment to improving the product.
3. How Much Does MetaSurvey Normally Cost?
MetaSurvey offers a simple, two-tier pricing structure:
- Free Plan: $0/month
- 100 responses per month
- Unlimited surveys
- Unlimited questions
- Basic features (translations, password protection, etc.)
- Max Plan: $10/month
- Unlimited responses
- All Free plan features
- Additional features: custom themes, custom domain, team access
- Branding removal
- Custom ending actions
I find their pricing quite reasonable compared to other survey tools on the market. The free tier is particularly generous, allowing unlimited surveys and questions with a reasonable monthly response limit.
Some sources mention that MetaSurvey has occasionally offered lifetime deals through platforms like AppSumo, usually priced between $69-$99 for permanent access to premium features. These deals typically provide all premium features for a one-time payment rather than an ongoing subscription.
4. What Are The Benefits Of Using MetaSurvey?
Using MetaSurvey offers several distinct advantages over traditional survey tools:
- Higher completion rates: The gamified, interactive format encourages more respondents to finish surveys
- More engaging experience: Swipe-style questions and interactive elements make the process enjoyable
- Mobile-first design: Surveys work seamlessly across all devices, especially smartphones
- Time efficiency: Create and share surveys in just 5 minutes with intuitive builder
- Simplified data visualization: Focus on important statistics rather than overwhelming raw data
I particularly appreciate the platform’s focus on making surveys feel less like a chore for respondents. The Tinder-style swipe questions are genuinely clever – they tap into a familiar interaction pattern that people already use daily.
For businesses, the main benefit is getting more actionable feedback through higher response rates. When surveys are enjoyable to complete, customers are more likely to provide thoughtful answers rather than rushing through or abandoning the form. This leads to better quality data and more valuable insights.
5. What Are The Main Features Of MetaSurvey?
MetaSurvey comes packed with features designed to make surveys more engaging and effective:
- Interactive Question Types:
- Swipe-style (Tinder-like) questions
- Emoji reactions
- NPS (Net Promoter Score) surveys
- Traditional form elements
- Survey Creation Tools:
- Simple survey builder with auto-save
- Pre-made templates
- Logic and conditional outcomes
- Question randomization
- Distribution Options:
- Website embedding (iframe, full-page, or pop-up button)
- QR code generation
- Direct links
- Password protection
- Data Management:
- Focused visualization of important statistics
- CSV export
- Email notifications for new responses
- Webhook integration
The platform also offers GDPR compliance and multilingual survey capabilities through manual translations. Premium features include custom branding, custom domains with SSL, and team access for collaborative survey management.
I find their approach to data visualization particularly refreshing – focusing on the insights that matter rather than overwhelming users with excessive raw data.
6. What Companies And Brands Use MetaSurvey?
While MetaSurvey doesn’t prominently feature major brand logos or case studies on their website, they mention serving over 3,100 surveys for various purposes. Their platform appears to be used by a diverse range of organizations and businesses.
Based on the use cases they highlight, MetaSurvey seems particularly popular with:
- Product teams gathering feedback on features and user experience
- Market researchers collecting data on consumer preferences
- Customer service teams measuring satisfaction and NPS scores
- Small to medium businesses creating lead generation surveys
- Educational institutions gathering course feedback
The platform appears to serve a broad range of industries rather than specializing in any particular sector. From what I can gather through reviews, many users seem to be independent professionals, small business owners, and marketing teams that value the interactive approach to surveys.
Given that MetaSurvey is still a relatively young product, it may not yet have the kind of enterprise-level adoption seen with more established survey platforms. However, its innovative approach certainly has appeal across multiple sectors.
7. How Have They Benefited From It?
Users of MetaSurvey have reported several significant benefits from implementing the platform:
- Higher response rates: The gamified format encourages more people to complete surveys
- Better quality feedback: Engaged respondents provide more thoughtful answers
- Increased lead generation: Interactive surveys convert more visitors into contacts
- Time savings: The intuitive builder allows quick survey creation
- Improved customer insights: More data leads to better understanding of customer needs
One particular advantage mentioned by users is the ability to quickly set up and deploy surveys without spending hours learning a complex system. The platform’s simplicity means teams can start collecting valuable feedback almost immediately.
I’ve noticed that many users specifically mention the positive reaction from their customers, who find the survey experience refreshingly different from traditional forms. This improved experience helps maintain brand perception while gathering necessary data – a win-win for businesses and their customers.
The swipe-based interaction has proven especially effective for product feedback scenarios, where users can quickly indicate preferences between different options or features.
8. Does MetaSurvey Come With A Satisfaction Guarantee?
While MetaSurvey’s website doesn’t explicitly advertise a formal satisfaction guarantee or money-back policy for their regular subscription plans, they offer several ways to mitigate risk for new users:
- Free plan option: Try core features with up to 100 responses/month before upgrading
- No credit card required: Sign up and test the platform without financial commitment
- Monthly billing: Avoid long-term commitments with month-to-month payment option
- Responsive support: Direct access to developer for questions and issues
When MetaSurvey offers special deals through platforms like AppSumo, those purchases typically come with that platform’s standard 60-day money-back guarantee, providing additional protection for buyers taking advantage of lifetime deals.
What impresses me is the hands-on support approach. Many reviews mention that the developer personally responds to questions and feature requests, creating a level of confidence that issues will be addressed. This personalized support, combined with the ability to thoroughly test the platform through the free tier, helps reduce the risk of dissatisfaction when upgrading to paid plans.
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