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1. What Is Produktly?
Produktly is an all-in-one digital adoption platform that helps businesses improve their software’s user experience without coding. The platform offers a suite of tools focused on driving product-led growth through effective onboarding, clear communication, and gathering actionable feedback.
Think of it as the friendly guide that shows users how to get the most out of software products. I’ve seen many onboarding tools, but what makes Produktly stand out is how quickly you can implement it – less than 5 minutes with a simple copy-paste script.
The core tools include:
- Product tours – Interactive walkthroughs highlighting key features
- Onboarding checklists – Step-by-step guides for new users
- Feedback widgets – Simple tools to collect user opinions
- Roadmaps – Public plans showing upcoming features
- Changelogs – Updates about new features and improvements
All these components work together to increase user adoption, reduce support costs, and improve overall customer satisfaction.
2. Who Created Produktly?
Based on my research, Produktly was founded by Touko, who appears to be based in Finland. While detailed information about the specific founder is limited on their website, one review on GetApp mentions Touko as a founder in the computer software industry from a small company with 2-10 employees.
The company originated from Finland, as evidenced by their footer which proudly states “Made with ???? in Finland ????????”. This gives the product a unique European perspective in the digital adoption platform market.
I appreciate that the founding team stays somewhat in the background, letting their product speak for itself rather than building the brand around specific personalities. This focus on product rather than personal branding aligns with their straightforward, no-nonsense approach to software design.
The platform embodies a practical, user-focused philosophy that suggests the founder likely has firsthand experience with the challenges of software adoption and user onboarding.
3. How Much Does Produktly Normally Cost?
Produktly offers a tiered pricing structure designed to scale with your business needs:
Developer Plan: $19/month
- 5 Product tours
- 2 Checklists
- 1 Roadmap
- 2 Feedback Widgets
- 2,000 triggers/month
- 3 team members
Startup Plan: $59/month (most popular)
- Unlimited Product tours & Checklists
- 5 Roadmaps
- 10 Feedback Widgets
- 7,500 triggers/month
- 20 team members
Growth Plan: $199/month
- Unlimited everything
- 50,000+ triggers/month
- 50+ team members
- Prioritized support
All paid plans include a 14-day free trial and your own branding (removal of the “Powered by Produktly” footer). Annual billing is available and likely offers a discount.
What I find particularly impressive is the value compared to competitors – according to user reviews, similar tools can cost nearly 10x as much for essentially the same features.
4. What Are The Benefits Of Using Produktly?
Using Produktly brings several significant advantages to businesses looking to improve their software usability:
Improved onboarding experience – Guide new users step-by-step through your product, helping them discover value faster and reducing that initial learning curve that often leads to abandonment.
Reduced support costs – By proactively guiding users through tricky features, you’ll see fewer support tickets. One reviewer mentioned their “user-education questions plummet which frees up our support desks to deal with bigger and better things.”
Increased feature adoption – Highlight new or underused features with targeted tours, ensuring users discover everything your product offers.
Better user feedback – Collect contextual feedback at the right moment, helping you understand what’s working and what needs improvement.
No developer dependency – The no-code editor means marketing or product teams can create and update tours without technical help.
Fast implementation – Get up and running in under 5 minutes with a simple copy-paste script integration.
I’m particularly impressed by how Produktly helps bridge the gap between complex software and users who “just don’t get it” – a common frustration for product teams.
5. What Are The Main Features Of Produktly?
Produktly packs a comprehensive set of tools designed to enhance user experience:
Interactive Product Tours
- Guide users through your application step-by-step
- Highlight specific elements on screen
- Advance based on user actions (clicks, typing, etc.)
- Customize styling to match your brand
Onboarding Checklists
- Create interactive to-do lists for new users
- Automatically mark tasks complete when actions are performed
- Launch product tours from checklist items for complex tasks
Feedback Collection
- Simple emoji-based feedback widgets
- Automatically captures contextual data (URL, device, browser)
- NPS widgets to measure customer satisfaction
- Micro surveys for targeted questions
User Communication Tools
- Public roadmaps to showcase upcoming features
- Changelogs to announce new releases
- Announcements for important updates
- Smart tips for contextual guidance
The no-code editor is particularly impressive, making all these features accessible to non-technical team members. You can preview changes before publishing and target specific user segments with different content.
6. What Companies And Brands Use Produktly?
While their website mentions being trusted by over 1,720 companies worldwide, they don’t prominently feature case studies or high-profile clients. However, they do showcase several logos of companies using their platform:
- Websitelearners.com
- StarOfService
- Ruoanhinta.fi
- Klink.cloud
- France VAE
Based on reviews, Produktly serves a diverse range of customers:
By company size:
- Small startups (2-10 employees)
- Mid-sized businesses
- Companies with multiple projects needing onboarding
By industry:
- SaaS and software companies
- Knowledge base providers
- Websites with complex features
- Digital product creators
From what I can tell, Produktly seems particularly popular among smaller to mid-sized tech companies and startups that need enterprise-grade onboarding tools but can’t afford the premium prices of larger competitors like Pendo or Appcues.
Their focus appears to be helping growing businesses deliver professional user experiences without breaking the bank.
7. How Have They Benefited From It?
Companies using Produktly have reported several tangible benefits:
Higher user engagement – One company reported “increased engagement on the areas and new features where we use product tours.” This means users are actually discovering and using more of the product’s capabilities.
Reduced support inquiries – A reviewer mentioned seeing “user-education questions plummet,” freeing their support team to focus on more complex issues rather than basic how-to questions.
Cost savings – Multiple users mentioned significant cost advantages, with one noting they eliminated another tool completely by using Produktly’s feedback widgets.
Simplified onboarding – Companies have successfully automated their onboarding processes, making it easier for new users to get started without extensive hand-holding.
Better product decisions – The feedback collection tools help companies gather insights about what users actually want, guiding future development.
What stands out to me is how these benefits compound over time. Better onboarding leads to more engaged users, which leads to more feedback, which leads to better product decisions – creating a virtuous cycle for growth.
8. Does Produktly Come With A Satisfaction Guarantee?
Yes, Produktly offers a 14-day free trial on all paid plans, which functions as a satisfaction guarantee. This gives you a full two weeks to test the platform with your own website or application before committing to a paid subscription.
This risk-free trial period allows you to:
- Set up multiple product tours
- Create onboarding checklists
- Implement feedback widgets
- Test all features relevant to your needs
- Measure initial impact on user behavior
While their website doesn’t mention a specific money-back guarantee beyond the free trial, their customer support appears highly responsive. They explicitly invite users to reach out at support@produktly.com with questions or special use-cases.
I appreciate that they’re “open to accommodations if you have a special use-case or are in between plans,” showing flexibility in working with customers. This customer-first approach, combined with their high ratings (4.7/5.0 on Capterra), suggests they prioritize customer satisfaction even if they don’t advertise a formal guarantee beyond the trial period.
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