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1. What Is Prooven?
Prooven is an automated smart social proof software that helps businesses increase website conversions by up to 240%. It works by displaying customizable notifications to your website visitors, building trust and creating urgency that turns browsers into buyers.
Think of Prooven as your silent salesperson, showing visitors that others are:
- Currently browsing your site
- Making purchases
- Leaving positive reviews
- Taking other desirable actions
The platform offers over 25 different notification types, including:
- Live visitor counters
- Recent conversion alerts
- Email collectors
- Review displays
- Countdown timers
What I like most about Prooven is how easy it is to implement. You simply paste a small code snippet into your website – no coding knowledge needed – and start creating notifications through their user-friendly dashboard. This makes powerful social proof marketing accessible to businesses of all sizes.
2. Who Created Prooven?
Prooven.io was created by Webmatia Ltd, a technology company based in London, UK. According to their website footer and LinkedIn information, the company was founded in 2022.
While specific information about the founder(s) isn’t prominently featured on their website, Prooven operates under the Webmatia Ltd umbrella. The company specializes in marketing tools and SaaS (Software as a Service) solutions focused on increasing conversions and enhancing user engagement.
There’s some confusion in online resources as there appears to be another company named “Prooven” (without the .io) founded in 2019 by Nicolina Intiso, based in Arizona, but this appears to be a different company focused on blockchain credential verification rather than the social proof marketing tool we’re discussing.
The London-based Prooven.io team has developed a comprehensive social proof platform that’s gained recognition among marketing professionals and website owners. Their focus on creating easy-to-implement social proof solutions demonstrates their understanding of the challenges small to medium businesses face in converting website visitors.
3. How Much Does Prooven Normally Cost?
Prooven offers several pricing tiers, with both monthly subscription options and heavily discounted lifetime deals:
Monthly Subscription Plans:
- Free: 1 domain, 3 notifications, 500 impressions/month, 7 enabled notification types
- Starter: $9/month – 10 domains, 6 notifications, 10,000 impressions/month
- Advanced: $19/month – 30 domains, 25 notifications, 100,000 impressions/month
- Unlimited: $29/month – Unlimited domains, notifications, and impressions
Lifetime Deal Prices:
These are one-time payments for permanent access:
- Starter: $49 (regularly $19.99-$39 on deal sites)
- Advanced: $69 (regularly $27.99-$59 on deal sites)
- Unlimited: $99 (regularly $37.99-$79 on deal sites)
I’ve noticed that Prooven frequently offers their lifetime deals through various platforms at different price points, often marketing them as “98% off” compared to paying monthly over time. This makes the lifetime deals particularly attractive for those who plan to use the tool long-term. The exact pricing may vary depending on where you purchase and available promotions.
4. What Are The Benefits Of Using Prooven?
Using Prooven offers several powerful benefits that can transform your website’s performance:
Increased Conversion Rates: Prooven can boost conversions by up to 240% by leveraging social proof to influence purchasing decisions. Seeing others take positive actions creates FOMO (fear of missing out) that drives conversions.
Enhanced Visitor Trust: When new visitors see that others are actively engaging with your site, it builds immediate credibility and trust. This is particularly valuable for new businesses or those with less brand recognition.
Lead Generation: Many of Prooven’s notification types include email collection features, helping you build your marketing list even from visitors who aren’t ready to buy.
Urgency Creation: Features like countdown timers and low stock alerts create a sense of scarcity that pushes visitors to act now rather than later.
Easy Implementation: I particularly appreciate how simple it is to get started – just paste a code snippet once, then manage everything through their dashboard.
Customization Options: You can match notifications to your brand’s look and feel, and set smart rules that determine when and where they appear.
The real power of Prooven is in its psychological impact. We humans are social creatures who look to others for guidance on decisions. Prooven taps into this fundamental behavior to influence purchasing choices.
5. What Are The Main Features Of Prooven?
Prooven packs an impressive array of features designed to boost conversions through social proof:
25+ Notification Types:
- Informational alerts
- Coupon notifications
- Live visitor counters
- Email collectors
- Recent conversion displays
- Video widgets
- Social share buttons
- Customer reviews
- Emoji feedback collectors
- Cookie notifications
- Countdown timers
Customization Options:
- Color and icon selections
- Position settings (top, bottom, corners)
- Animation styles
- Display duration controls
- Smart trigger rules
Integration Simplicity:
- Copy/paste code snippet implementation
- Works with virtually any website platform
- No coding knowledge required
Management Dashboard:
- Analytics tracking
- A/B testing capabilities
- Campaign management
I’m particularly impressed by how Prooven allows you to create both subtle notifications (like small popups showing recent purchases) and more attention-grabbing elements (like full-width announcement bars). This flexibility lets you find the right balance between effective marketing and good user experience.
6. What Companies And Brands Use Prooven?
Prooven’s website mentions they have over 7,500 satisfied customers worldwide, though specific brand names aren’t prominently featured. Based on their marketing materials and testimonials, their client base appears to include:
- E-commerce stores – Both small boutiques and larger online retailers
- SaaS companies – Software businesses looking to increase trial signups
- Digital marketing agencies – Who implement Prooven for their clients
- Lead generation businesses – Using the tool to increase form completions
- Small to medium-sized business websites – Across various industries
Their testimonials highlight users like Thomas Eristen (Marketing Director), Carlos Martinelli (SEO & Marketing at Ebay Global), Carla Mendy (VP of Sale Development), and Lucas Digne (Founder & Sale Product Management).
While I couldn’t find a dedicated client showcase on their website, the platform appears most popular among businesses that need to establish trust quickly with first-time visitors. This includes newer brands and those selling products where social validation is particularly important. The tool’s pricing and feature set make it accessible to smaller businesses, while still being robust enough for larger operations.
7. How Have They Benefited From It?
Companies using Prooven have reported significant improvements in their key metrics:
Conversion Rate Increases: Many users have seen conversion rates jump significantly, with some reporting improvements of up to 240%. This translates directly to more sales without increasing traffic.
Enhanced User Engagement: One user, Lucas Digne, reported “a boost of user engagement as soon as I start showing notifications in my store.” This increased engagement keeps visitors on sites longer, improving the chances of conversion.
Simplified Marketing Process: The ease of implementation means businesses spend less time on technical setup and more time optimizing their messaging and offers.
Improved Trust Signals: For newer businesses especially, Prooven helps establish immediate credibility with first-time visitors, addressing a major hurdle in the buying process.
More Efficient Lead Collection: The email capture notifications have helped companies grow their mailing lists faster, creating more marketing opportunities even from non-buying visitors.
Thomas Eristen, a Marketing Director, called it “the best social proof software for any kind of store” due to its flexibility and feature set. Another user, Carla Mendy, valued the support they received: “They helped me integrate my website and create my first campaign.”
What stands out in the testimonials is how quickly users see results after implementation – often noticing improvements immediately after adding the notifications to their sites.
8. Does Prooven Come With A Satisfaction Guarantee?
Yes, Prooven offers protection for purchasers through multiple channels:
For direct purchases, Prooven offers a refund window that varies depending on where you buy. When purchasing through their lifetime deal promotions on platforms like DealFuel, StackSocial, and others, they typically provide a 30-day refund period for unredeemed licenses.
It’s important to note that once you’ve redeemed your license key or coupon code, most of these platforms consider the sale final. This is standard practice for software license redemptions.
For subscription-based plans purchased directly from Prooven, similar refund policies likely apply, though it’s best to confirm the specific details on their website at the time of purchase.
Beyond the initial guarantee period, Prooven also offers:
- Lifetime support on their lifetime deals
- Lifetime updates for the lifetime deal plans
- Responsive customer service via email at support@prooven.io
I appreciate that they back their product with this level of support, which helps reduce the risk of trying out their social proof tools for your website.
9. What Other Deals Can You Kindly Bestow Upon Me?
Check out our daily deals page to browse all the latest deals and discounts on marketing, design, and creative tools and tech. Most of these deals are like a fart in the wind – only available for a limited time. So if you want to save money on something you were going to buy anyway, bookmark the page and check it out daily…