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1. What Is Reportz?
Reportz is a digital marketing dashboard and reporting software designed to streamline the creation of marketing reports and KPI dashboards. It’s a white-label solution that automates the reporting process by gathering real-time data from various marketing channels and tools into one centralized location.
This tool solves key reporting challenges by offering:
- Automated data collection from multiple marketing platforms
- Customizable dashboards with unlimited widgets
- Real-time updates that eliminate manual data gathering
- White-label reporting features for agencies
The core purpose of Reportz is to save marketers and agencies valuable time. According to their research, the average agency executive spends about 5 hours monthly on reporting for just one client. This tool aims to reduce that to under 3 minutes per report.
I’ve found that the simplicity of Reportz is what makes it particularly powerful. Instead of juggling multiple spreadsheets and platforms, you can set up your dashboard once and simply share access with clients or team members, eliminating the constant reporting headache.
2. Who Created Reportz?
Reportz was created by Rad Basta and his team at Four Dots, a digital marketing and SEO agency. The tool was born out of their own frustration with the time-consuming nature of client reporting.
As an agency servicing around 200 clients worldwide, the Four Dots team found themselves wasting enormous amounts of time creating reports. After trying numerous existing reporting tools and finding them inadequate, they decided to build their own solution.
The development process involved:
- Identifying the critical pain points in marketing reporting
- Building a solution that prioritized automation and simplicity
- Extensive testing and refinement before launch
Reportz officially launched in 2017 after months of development and testing. It represents the third in-house product developed by Four Dots, following their earlier tools Base.me and Dibz.
What I appreciate about this origin story is how the tool emerged from genuine need rather than speculative development. Four Dots created Reportz to solve their own problems first, which often leads to more practical and effective solutions.
3. How Much Does Reportz Normally Cost?
Reportz uses a flexible pricing model based on the number of dashboards you need. The pricing is straightforward with a cost of $9.90 per dashboard per month when paying monthly, with discounts available for annual payments.
Here’s how the pricing works:
- Base price: $9.90 per dashboard per month
- You select exactly how many dashboards you need (typically one per client or business)
- Sliding scale or manual entry to select dashboard quantity
- No maximum limit – you can have more than 75 dashboards if needed
For example, if you select 8 dashboards, your monthly cost would be $78.72. The pricing scales linearly with no hidden fees or complicated tiers.
Reportz also offers a free trial period that lets you test the platform before committing financially. No credit card is required to start the trial, which I find refreshing compared to many SaaS tools that require payment information upfront.
The pricing is particularly appealing when you calculate the time savings. Their calculator shows that each dashboard saves roughly 4 hours of manual work per month, making the ROI significant for agencies and marketing professionals.
4. What Are The Benefits Of Using Reportz?
Using Reportz delivers several significant benefits that directly impact your marketing workflow and bottom line:
Dramatic Time Savings
- Reduces reporting time from 5+ hours to just minutes per client
- Eliminates tedious copy-pasting and manual data gathering
- Automates recurring reports for regular clients
Significant Cost Reduction
Their calculator demonstrates how an agency with 6 clients paying staff $15/hour can save over $3,600 annually by switching to Reportz. I’ve seen similar savings in practice when agencies adopt reporting automation.
Improved Client Communication
Providing clients with 24/7 access to real-time data eliminates the constant back-and-forth requests for updates. This transparency builds trust and reduces unnecessary client calls.
Better Data Visualization
Complex marketing metrics become easier to understand through customizable widgets and visual displays. This makes it simpler for non-technical clients to grasp performance metrics.
White-Label Branding
The ability to customize reports with your branding maintains a professional image with clients. You can even use custom URLs like reports.yourdomain.com.
Cross-Platform Integration
Connecting multiple data sources in one view provides holistic insights that weren’t previously possible when working in separate platforms.
By addressing these pain points, Reportz frees up valuable time that can be redirected toward strategy and actual marketing work rather than administrative reporting tasks.
5. What Are The Main Features Of Reportz?
Reportz offers a robust set of features designed to streamline the reporting process:
Comprehensive Integration System
- Connects with 20+ marketing platforms including Google Analytics, Google Ads, Facebook, SEMrush, Ahrefs, and more
- Pulls real-time data automatically from all connected sources
- Continuously expanding integration list
Customizable Dashboards
- Unlimited number of widgets per dashboard
- Mix and match data from different platforms in single views
- Visual customization options for fonts, colors, and layout
White-Label Capabilities
Custom branding options let you add your logo, colors, and even use your own domain for reports. I particularly value this feature when presenting to clients as it maintains a professional, cohesive brand experience.
Advanced Date Handling
Compare custom date ranges and periods (like first half vs second half of a month, or year-over-year comparisons) to identify trends and patterns.
Template System
Pre-designed templates for various marketing reports (SEO, PPC, Social Media, etc.) save setup time for common reporting scenarios.
Sharing and Access Control
- Secure dashboard sharing with clients and team members
- Password protection options
- Regenerable dashboard URLs for enhanced security
Mobile Responsiveness
All dashboards work seamlessly across devices, allowing you to check metrics on the go or present reports from any device.
Automated Reporting
Schedule recurring reports to be automatically sent to clients, eliminating manual distribution work.
6. What Companies And Brands Use Reportz?
While their website doesn’t specifically highlight a client roster of major brands, Reportz is used by a diverse range of digital marketing professionals across various industries. The tool appears particularly popular with:
Digital Marketing Agencies
Agencies of all sizes use Reportz to streamline client reporting and save valuable staff time. Some testimonials mention agencies handling multiple clients with the platform.
Freelance Marketers
Independent consultants and marketing professionals utilize Reportz to provide professional reporting to clients without the overhead of larger reporting systems.
In-House Marketing Teams
Marketing departments use the tool to create comprehensive dashboards for reporting to management and stakeholders.
E-Commerce Businesses
Online retailers track their marketing performance across channels with dedicated e-commerce reporting features.
According to their testimonials, companies like That’s Biz Marketing are among their satisfied users. Based on review scores displayed on their pricing page, Reportz has received high ratings across platforms:
- 5.0/5 stars on Capterra (28 reviews)
- 4.7/5 stars on GetApp (20 reviews)
- 4.9/5 stars on G2 Crowd (10 reviews)
The tool seems designed to serve businesses of any size, from small single-person operations to larger agencies with numerous clients. The flexible pricing model supports this broad appeal, allowing users to scale their dashboard count based on need.
7. How Have They Benefited From It?
Organizations using Reportz have experienced several tangible benefits that directly impact their operations and profitability:
Dramatic Time Savings
- Users report cutting reporting time from 4-5 hours per client to just minutes
- This time savings translates directly to increased productivity and capacity
- Staff can focus on strategic work rather than administrative tasks
Cost Reduction
By reducing the hours spent on reporting, companies save significant labor costs. Their calculator suggests potential annual savings of $3,600+ for even small agencies with just 6 clients.
Improved Client Retention
The professional, branded reports and 24/7 dashboard access enhance the perceived value of services. Clients appreciate the transparency and real-time data access, leading to stronger relationships and higher retention rates.
Streamlined Workflows
Teams no longer need to juggle multiple platforms and spreadsheets. This simplified workflow reduces errors and inconsistencies in reporting.
Enhanced Decision Making
Having all marketing data in one place allows for better analysis and more informed strategic decisions. I’ve seen this lead to improved campaign performance as teams can quickly identify what’s working and what needs adjustment.
Scalability
As businesses grow and take on more clients, Reportz allows them to maintain consistent reporting quality without proportionally increasing their workload. This scalability is particularly valuable for growing agencies.
The testimonial from David Gonynor of That’s Biz Marketing highlights how easy template replication makes onboarding new clients, creating a multiplicative effect on time savings as client rosters grow.
8. Does Reportz Come With A Satisfaction Guarantee?
While Reportz doesn’t explicitly mention a formal satisfaction guarantee on their website, they do offer several risk-reduction measures that provide confidence to potential customers:
Free Trial Period
- Try the full platform without financial commitment
- No credit card required to start the trial
- Access to all features during the trial period
Flexible Cancellation Policy
Their website clearly states: “You can cancel your trial and paid account whenever you want to!” This flexibility reduces the risk of getting locked into a service that doesn’t meet your needs.
Transparent Pricing
The straightforward per-dashboard pricing model means you only pay for what you actually use, with no hidden fees or complicated tiers.
ROI Calculator
Their built-in calculator helps you understand the potential time and cost savings before you commit, allowing you to make an informed decision based on your specific situation.
Strong User Ratings
The high ratings on review platforms (averaging 4.7-5.0 stars) suggest consistent customer satisfaction, which provides social proof of the platform’s value.
In my experience, the most meaningful guarantee for SaaS tools is the ability to try before you buy and cancel easily if needed. Reportz offers both, making it a relatively low-risk option to evaluate for your reporting needs.
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