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1. What Is Rosetta Stone?
Rosetta Stone is a leading language learning software platform that has been helping people learn new languages for over 30 years. Founded in 1992, it’s named after the ancient artifact that helped scholars decode Egyptian hieroglyphics.
The program uses a unique teaching method called Dynamic Immersion® which teaches languages without translation, relying instead on images, audio from native speakers, and interactive activities to help users learn naturally. This approach mirrors how we learned our first language as children.
Rosetta Stone currently offers courses in 25 different languages including Spanish, French, Italian, German, Japanese, and Mandarin Chinese. The software is available as a subscription service that can be accessed on computers, tablets, and smartphones.
What makes Rosetta Stone special:
- Speech recognition technology (TruAccent®) that gives feedback on pronunciation
- Immersive learning without using your native language
- Structured curriculum that builds skills progressively
- Mobile apps for learning on the go
2. Who Created Rosetta Stone?
Rosetta Stone was founded by Allen Stoltzfus in 1992 after his own language learning experiences inspired him to create a better method. In the 1980s, Stoltzfus found learning German through immersion while living in West Germany relatively easy, but struggled when trying to learn Russian in a traditional classroom setting.
This contrast sparked his idea for a new approach to language learning. He enlisted the help of his brother-in-law, John Fairfield, to explore the possibilities of creating computer-based language software. Together they founded Fairfield Language Technologies in Harrisonburg, Virginia, with Stoltzfus as the company’s first chairman and president.
Stoltzfus also recruited his brother, Eugene Stoltzfus, to help with the structural and visual design aspects of the program. The company was initially called Fairfield Language Technologies but was later renamed Rosetta Stone after its signature product in 2006.
Today, after various ownership changes, Rosetta Stone is part of the IXL Learning family of brands, joining this educational technology group in 2021.
3. How Much Does Rosetta Stone Normally Cost?
Rosetta Stone offers several pricing options that vary based on subscription length and access level. Their most current pricing structure includes:
Single Language Access:
- 3-month subscription: $15.95/month (typically $59.85 total, often discounted to $47.85 with 20% off)
- 12-month subscription: $10.95/month (typically $239.40 total, often discounted to $131.40 with 45% off)
All Languages Access:
- Lifetime subscription: One-time payment of $199 (regularly $399, often at 50% discount)
All plans come with a 30-day money-back guarantee, allowing you to try the program risk-free. Rosetta Stone regularly offers sales and promotions, so actual prices may be lower than the standard rates.
The lifetime subscription is generally considered the best value as it provides permanent access to all 25 languages for a one-time payment. For businesses and educational institutions, Rosetta Stone offers custom enterprise pricing with additional features tailored to organizational needs.
4. What Are The Benefits Of Using Rosetta Stone?
The main benefit of Rosetta Stone is its immersive approach to language learning that mimics how we naturally acquired our first language. Instead of memorizing vocabulary lists and grammar rules, you learn through context and association.
I find their TruAccent® speech recognition technology particularly impressive. It analyzes your pronunciation and gives immediate feedback, helping you sound more like a native speaker from day one. This builds speaking confidence faster than many other methods.
Key benefits include:
- Learn at your own pace with bite-sized lessons (typically 30 minutes)
- Practice anywhere with mobile apps that work online and offline
- Gain practical, conversational skills you can use right away
- Track your progress with personalized learning plans
- Access to supplementary tools like Stories and Phrasebook
Rosetta Stone also offers flexibility in how you learn. Their structured curriculum builds skills progressively, but you can focus on specific areas like travel phrases if you have particular goals. The software adapts to your learning style and schedule, making it easier to maintain consistency – which is crucial for language acquisition.
5. What Are The Main Features Of Rosetta Stone?
Rosetta Stone’s platform offers a comprehensive set of features designed to develop well-rounded language skills. The core of the program is built around their Dynamic Immersion® method, which teaches through context rather than translation.
Core features include:
- TruAccent® speech recognition technology that helps perfect pronunciation
- Structured curriculum organized into units and lessons
- Interactive exercises covering speaking, listening, reading, and writing
- Milestone activities that simulate real conversations
- Phrasebook for quick access to common expressions
The software also includes Stories – short texts narrated by native speakers that help with comprehension and vocabulary in context. For those who want more guidance, there’s an Audio Companion feature that provides downloadable lessons for offline practice.
One feature I particularly value is the ability to download lessons for offline learning. This makes it perfect for travelers who want to practice while on planes or in areas with limited connectivity. The mobile app syncs seamlessly with the desktop version, so you can switch between devices without losing progress.
6. What Companies And Brands Use Rosetta Stone?
Rosetta Stone is widely used by organizations across various sectors that need language training solutions for their employees or students. According to their website, their enterprise solutions serve thousands of institutions worldwide.
Organizations using Rosetta Stone include:
- Over 22,000 educational institutions
- Approximately 12,000 corporations
- Around 9,000 public and non-profit organizations
While specific brand names aren’t prominently featured on their website, Rosetta Stone has historically worked with major corporations like NASA, Marriott Hotels, and various government agencies. Many Fortune 500 companies incorporate Rosetta Stone into their employee development programs, especially those with international operations or customer bases.
Educational institutions from elementary schools to universities also rely on Rosetta Stone to supplement their language curriculum. The software is particularly valuable for schools that may not have native-speaking teachers for less commonly taught languages.
For businesses, the enterprise version offers industry-specific vocabulary and customized learning paths to meet the unique language needs of different sectors like healthcare, hospitality, and manufacturing.
7. How Have They Benefited From It?
Organizations and individuals using Rosetta Stone report several significant benefits from their language learning investments. For businesses, the primary advantage is improved communication with international clients, partners, and customers. This leads to stronger relationships and potentially increased sales in global markets.
Key benefits for organizations include:
- Enhanced employee mobility for international assignments
- Improved cross-cultural communication within diverse teams
- Better customer service for non-English speaking clients
- Increased employee engagement and retention
Educational institutions have found that Rosetta Stone helps engage students more effectively than traditional language learning methods. The interactive nature of the software keeps students motivated, while the progress tracking tools help teachers identify areas where additional support may be needed.
Individual learners share success stories about how Rosetta Stone has enriched their travel experiences. Many report being able to engage with locals in meaningful conversations, navigate new environments with confidence, and develop deeper connections during their travels. Some users have even leveraged their new language skills for career advancement or to reconnect with their cultural heritage.
8. Does Rosetta Stone Come With A Satisfaction Guarantee?
Yes, Rosetta Stone offers a solid 30-day money-back guarantee on all products purchased directly from their website or by phone. This no-risk guarantee allows you to try their language learning system and get a full refund if you’re not satisfied.
To request a refund, you need to contact Rosetta Stone’s customer support team within 30 days of your purchase. You’ll need to provide your order number, which can be found in your confirmation email. Once your eligibility is verified, a representative will process your refund.
Important details about the guarantee:
- Only applies to products purchased directly from Rosetta Stone
- Different policies may apply for purchases from retailers or app stores
- Additional services like Live Tutoring sessions are generally non-refundable
- Must contact support within the 30-day window
This guarantee reflects Rosetta Stone’s confidence in their product and provides peace of mind for new customers who want to test if the immersive learning approach works for their learning style. I appreciate when companies stand behind their products this way, as it removes the financial risk from trying something new.
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