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1. What Is WP Video Magic?
WP Video Magic is a WordPress plugin that makes it incredibly easy to add Amazon S3 and CloudFront hosted videos to any WordPress blog. It solves common video hosting problems with a 1-click integration system that connects your Amazon hosting accounts directly to your WordPress site.
The plugin was designed to address three major issues that content creators face:
- Expensive video hosting costs from services like Vimeo and Wistia
- Loss of traffic when using YouTube embeds (due to ads and related video suggestions)
- Technical complications of setting up Amazon S3 and CloudFront for video hosting
What makes WP Video Magic special is its simplicity. You can set up professional video delivery in just four steps: integrate your accounts, select your video, choose your settings, and grab the shortcode for your WordPress page.
I particularly like that it works with YouTube videos too, making it useful even if you don’t have your own video content. The plugin also includes delayed button functionality, allowing you to display order buttons or opt-in forms at specific times during video playback.
2. Who Created WP Video Magic?
WP Video Magic was created by Matt Garrett, a well-respected figure in the WordPress and internet marketing space. He’s the founder of IM Wealth Builders, a company known for developing practical WordPress plugins and marketing tools.
Matt has built a strong reputation for creating software solutions that address real problems faced by online marketers. His approach typically involves developing tools he personally needs for his own businesses, which helps ensure they solve genuine pain points.
Some of his other notable products include:
- WP SmartLinks
- Blog Link Magic
- WP Toolkit
- Viper Cache
- Easy Pro Reviews
What stands out about Matt’s development philosophy is his focus on simplifying complex technical processes. With WP Video Magic, he tackled the notoriously complicated setup of Amazon S3 and CloudFront for video hosting and made it accessible to non-technical users.
John Merrick is also mentioned as a collaborator on this project in some sources, continuing what appears to be an ongoing partnership between the two developers on various WordPress tools.
3. How Much Does WP Video Magic Normally Cost?
WP Video Magic has had different pricing structures since its launch, but currently appears to be offered as a one-time payment rather than a subscription. The pricing has varied based on promotions and launch specials.
Current Pricing Options:
- Regular price: $197/year (according to their website)
- Special offer price: $27-$67 one-time payment (depending on current promotion)
- AppSumo lifetime deal: Has been offered for $109 (with a 60-day money-back guarantee)
The most common promotional price point I’ve found is $37 as a one-time payment, which appears to be their standard “launch special” price. This is significantly lower than the recurring annual fee mentioned on their site.
The value proposition is clear – they compare their one-time fee to Wistia’s Pro Plan which costs around $99 per month with limits on video bandwidth. By using Amazon’s low-cost S3 and CloudFront services, WP Video Magic can help users save significantly on video hosting costs over time.
Many promotional materials mention limited-time pricing, suggesting that the price may increase or switch to a subscription model in the future.
4. What Are The Benefits Of Using WP Video Magic?
WP Video Magic offers several compelling benefits that make it attractive for WordPress site owners who use video content:
Cost Savings: By leveraging Amazon S3 and CloudFront’s affordable pricing structure, you can significantly reduce video hosting costs. Users report saving hundreds or even thousands of dollars compared to services like Wistia or Vimeo Pro.
No Competing Content: Unlike YouTube embeds that show ads and related videos (potentially from competitors), WP Video Magic gives you complete control over the viewing experience. Your visitors stay focused on your content.
Technical Simplification: Setting up Amazon S3 and CloudFront normally requires technical knowledge, but WP Video Magic turns this into a simple 1-click process. I find this particularly valuable for non-technical users.
Improved Conversion Rates: The delayed content feature lets you display buttons, opt-in forms, or other calls-to-action at specific times during video playback, potentially increasing your conversion rates.
Enhanced Video Loading Speed: CloudFront’s global CDN delivers videos at lightning-fast speeds worldwide, reducing buffering and improving user experience.
Mobile Responsiveness: All videos display perfectly across devices, ensuring you never lose viewers due to compatibility issues.
Advanced Analytics: Track how your videos perform, including viewing metrics that help optimize your content strategy.
For bloggers and marketers looking to level up their video strategy while maintaining control and reducing costs, these benefits make WP Video Magic a compelling option.
5. What Are The Main Features Of WP Video Magic?
WP Video Magic comes packed with features designed to make video hosting and management easier while enhancing the viewing experience:
1-Click Amazon Integration: Set up Amazon S3 and CloudFront connections within your WordPress dashboard without any technical knowledge required.
HTML5 Video Player: Built-in modern video player that works across all devices and browsers. No need to rely on outdated Flash players.
Timed Content Display: Show specific HTML content (like buy buttons or opt-in forms) beneath your video at predetermined times during playback.
Video Analytics: Track performance metrics including how long videos have been played and viewing patterns.
YouTube Support: Works with YouTube videos too, giving you the plugin’s features even if you don’t have your own video content.
Floating Video Option: Keep videos visible as visitors scroll down your page (added in version 2).
Dropbox Hosting: Alternative hosting option using Dropbox instead of Amazon S3 (added in version 2).
Shortcode System: Easy implementation – just grab the generated shortcode and paste it into any post or page.
Mobile Responsiveness: Videos play perfectly on all devices and screen sizes.
Security Features: Includes download security and encryption for S3 hosted files.
Video Autoplay Settings: Configure videos to autoplay when the page loads (browser permitting).
Player Control Options: Choose whether to display or hide video player controls.
The combination of these features creates a comprehensive solution that addresses both technical and marketing aspects of video hosting on WordPress sites.
6. What Companies And Brands Use WP Video Magic?
From available information, WP Video Magic appears to be used by a diverse range of businesses and content creators rather than any specific major brands. The plugin seems particularly popular among:
WordPress Bloggers: Content creators who want more control over their video experience than YouTube embeds provide.
Affiliate Marketers: Users who need to display products and services without competing content or distractions.
Online Course Creators: Educators who use video content and need reliable hosting without excessive costs.
Small to Medium Businesses: Companies looking to control their video content while keeping hosting expenses manageable.
Authority Site Owners: Website operators who need professional video implementation without technical headaches.
Several testimonials mention the plugin being used by “high ranking authority site owners” and YouTubers, suggesting adoption among established content creators. One testimonial specifically comes from John Thornhill, a well-known internet marketer.
While there aren’t explicit mentions of major corporate brands using the product, the target audience appears to be primarily independent website owners, marketers, and smaller businesses that want to leverage Amazon’s hosting infrastructure without dealing with its complexity.
The plugin has reportedly been used by thousands of WordPress site owners, though specific usage statistics aren’t publicly available.
7. How Have They Benefited From It?
Users of WP Video Magic report several significant benefits that have directly impacted their businesses and content strategies:
Substantial Cost Savings: Many users highlight the dramatic reduction in video hosting expenses. One user mentioned switching from a $99/month Wistia plan to Amazon’s pay-as-you-go pricing, saving hundreds of dollars monthly.
Technical Simplification: Users consistently praise how the plugin removes the technical barriers to using Amazon S3. One reviewer called it “a huge time saver” that eliminated the need to become a “techie” to leverage Amazon’s hosting power.
Improved Viewer Retention: By eliminating competitor ads and distractions from YouTube embeds, site owners report keeping visitors on their pages longer and reducing bounce rates.
Higher Conversion Rates: The timed content feature has helped marketers increase sales. Several testimonials mention how displaying call-to-action buttons at strategic points in videos has boosted conversion.
Faster Video Loading: CloudFront’s global CDN network has improved video delivery speed, particularly for international audiences, leading to better user experience.
Enhanced Analytics: The tracking features give users better insight into how viewers interact with their videos, allowing for more informed content decisions.
Professional Presentation: Several users note that the clean, ad-free player presents a more professional image to their audience than free alternatives.
The consistent theme across user feedback is that WP Video Magic solves real problems that WordPress site owners face when trying to implement video, particularly the balance between cost, control, and technical complexity.
8. Does WP Video Magic Come With A Satisfaction Guarantee?
Yes, WP Video Magic comes with a robust money-back guarantee that provides buyers with significant purchase protection.
The standard offer includes a 30-day “no questions asked” money-back guarantee. This means if you’re not completely satisfied with the plugin for any reason within the first month of purchase, you can request a full refund.
The guarantee is straightforward:
- Simply contact their support team
- Request your refund within the 30-day window
- Receive your money back with no complicated requirements or conditions
For special promotions through platforms like AppSumo, an even more generous 60-day guarantee has been offered, giving users two full months to test the plugin’s functionality.
This risk-free trial period gives you ample time to:
- Set up the plugin and connect it to your Amazon S3 or Dropbox account
- Test various video hosting configurations
- Evaluate the impact on your site’s performance and user engagement
The creator, Matt Garrett, explicitly states they “don’t want your money unless you’re completely blown away” by the product, showing confidence in the plugin’s value. I always appreciate when developers stand firmly behind their products with such clear guarantees.
9. What Other Deals Can You Kindly Bestow Upon Me?
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