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1. What Is Lively?
Lively is an AI-powered video commerce platform that transforms regular videos into shoppable content for e-commerce websites. It allows businesses to create interactive shopping experiences by adding product tags to videos that enable direct purchasing.
Lively offers three main product categories:
- Shoppable Videos – Convert existing content into interactive shopping experiences
- 1:1 Video Commerce – Personal shopping consultations with dynamic product displays
- 1:Many Video Commerce – Live shopping events for multiple viewers
The platform seamlessly integrates with existing e-commerce stacks like Shopify and can utilize content from social media platforms like Instagram and TikTok. What I find most impressive is Lively’s focus on performance – they emphasize that their technology has zero impact on website speed due to ultra-low latency technology.
Established in 2022, Lively aims to revolutionize e-commerce by making video the center of the shopping experience, helping brands increase conversions and reduce return rates.
2. Who Created Lively?
Lively was created by Zivo Internet Private Limited, as stated in the copyright notice at the bottom of their website. While their website doesn’t prominently feature the names of specific founders or the founding team, it does provide some organizational information.
The company was established in 2022 with a mission to revolutionize the e-commerce landscape by providing video commerce solutions specifically tailored for direct-to-consumer (D2C) brands.
Lively maintains offices in two locations:
- Bangalore, India – Located in Hustlehub Tech Park
- Atlanta, USA – Their US office address is listed as 3301 Buckeye Rd, STE 200, Atlanta, GA 30341
The company appears to have built partnerships with over 50 agencies and marketing companies, suggesting a collaborative approach to expanding their reach in the e-commerce ecosystem. Their focus seems to be on the product and its capabilities rather than highlighting the personal stories of their founders.
3. How Much Does Lively Normally Cost?
Lively offers tiered pricing based on monthly website traffic volume and feature requirements:
Starter Plan:
- For brands with less than 20K visitors/month
- 5,000 video views
- Unlimited videos
- Video carousels on homepage and product pages
- In-video checkout and auto-import from Instagram/TikTok
- Basic analytics and customization
- Email support
Growth Plan:
- For brands with less than 70K visitors/month
- 25,000 video views
- Everything in Starter plus video carousels on collection pages
- Instagram-like stories
- More detailed analytics
- One-to-one onboarding with an expert
- 24/7 chat support
Pro Plan:
- For brands with less than 200K visitors/month
- 75,000 video views
- Advanced templates, analytics, and custom UI/UX
- Dedicated support channel (WhatsApp, Slack)
Unlimited and Enterprise Plans are also available for larger brands with higher traffic volumes and specific needs.
While their website doesn’t list specific prices, they encourage potential customers to contact them for a custom quote based on their requirements.
4. What Are The Benefits Of Using Lively?
Impressive Performance Metrics:
- 60% higher conversion rates compared to non-video shoppers
- 33% reduced return rates versus conventional e-commerce
- 3X higher NPS (Net Promoter Score) for customers who interact with shoppable videos
- 10X ROI on your investment
Technical Excellence:
- Zero impact on site speed due to ultra-low latency technology
- Native site checkout without redirecting customers away from your store
- Lazy loading components that don’t slow down page load times
Content Flexibility:
- Ability to use existing content from Instagram or TikTok
- Multiple layout options (carousel, stories, grid, hero, etc.)
- Fully customizable to match your brand identity
I’m particularly impressed by Lively’s focus on actual business results rather than just flashy features. The combination of higher conversions and lower returns addresses the two key challenges most e-commerce businesses face.
The omnichannel distribution capabilities also stand out, letting you use shoppable videos beyond your website – in email, SMS, WhatsApp, and other channels.
5. What Are The Main Features Of Lively?
Video Commerce Tools:
- Shoppable video widgets with multiple layout options (carousel, stories, grid, PIP)
- Native site checkout directly from videos
- Auto-import capabilities from Instagram and TikTok
- Interactive elements like video quizzes and lead capture forms
Content Management System:
- Library for uploading and creating shoppable content
- Widget customization tools for brand alignment
- GIF and thumbnail generation
- Auto-disable for out-of-stock products (on higher plans)
Analytics and Tracking:
- Performance tracking for video content
- Revenue attribution to specific videos
- Engagement metrics and conversion data
- Video-level performance analysis (on higher plans)
Omnichannel Distribution:
- Shareable links for videos
- Integration with SMS, email, and WhatsApp marketing
- Embed options for external sites
What I find most impressive is how Lively combines these features into a cohesive system. The platform doesn’t just make videos shoppable; it creates a complete ecosystem for video commerce that spans creation, distribution, tracking, and optimization.
6. What Companies And Brands Use Lively?
While their website doesn’t showcase an extensive client list with logos, several brands and companies are mentioned as using Lively’s platform:
Named clients include:
- Sleepycat – Mentioned in a testimonial from Piyush Wadhwa
- Solara – Referenced in a testimonial from Akshay
- Zindda – Founder Sarah Dee provided a testimonial
- La French Perfumes – Featured in a blog post case study
Their website also highlights that they work with brands across multiple industries:
- Fashion and apparel
- Beauty and personal care
- Home and furniture
- Jewelry
- Appliances
- Automotive
There’s also mention of working with over 50 partner agencies who implement Lively for their clients. Based on their pricing structure targeting different website traffic volumes, they appear to serve businesses of various sizes – from smaller brands with under 20K monthly visitors to large enterprises with over 1 million visitors per month.
I notice they particularly focus on direct-to-consumer (D2C) brands looking to enhance their online shopping experience with interactive video elements.
7. How Have They Benefited From It?
According to testimonials and case studies on their website, brands using Lively have experienced several significant benefits:
Improved Business Metrics:
- 60% higher conversion rates for visitors who interact with shoppable videos
- 33% reduction in product return rates compared to conventional e-commerce
- 3X higher Net Promoter Score (NPS) from customers who engage with shoppable content
- 10X return on investment (ROI)
Enhanced Customer Experience:
- Sleepycat reports directing more video traffic to their website and acquiring better customers
- Solara found that Lively was a “game-changer” for their cooking shows featuring appliances
- Zindda claims Lively converts more visitors into regular customers
Operational Improvements:
- Easier integration with existing websites (described as “extremely easy” by Piyush Wadhwa)
- Helpful customer support during implementation
- No negative impact on website performance due to Lively’s ultra-low latency technology
I find the 33% reduction in return rates particularly compelling. For e-commerce businesses, returns are not just a logistical headache but a major profit drain, so any solution that addresses this problem delivers significant bottom-line impact.
8. Does Lively Come With A Satisfaction Guarantee?
Yes, Lively offers a 14-day money-back guarantee. This is prominently mentioned at the bottom of their website with the statement “14-Days Money Back Guarantee. Sign Up Today.”
While the specific terms and conditions of this guarantee aren’t detailed on the main pages, the presence of this policy indicates their confidence in the platform’s ability to deliver results. It provides potential customers with a risk-free opportunity to test whether Lively’s video commerce solutions work for their specific business needs.
In addition to the money-back guarantee, Lively offers several other risk-reduction measures:
- Free signup option to explore the platform
- One-to-one onboarding sessions with experts (on Growth plan and above)
- No contracts required, suggesting flexibility in commitment
- 24/7 chat support (Growth plan) and dedicated support channels (Pro plan)
- Comprehensive FAQ section addressing common concerns
I appreciate this approach, as it allows businesses to verify the platform’s effectiveness for their specific products and audience before making a long-term commitment.
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