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1. What Is Omnisend?
Omnisend is an all-in-one email and SMS marketing platform specifically designed for ecommerce businesses. It helps online stores create and automate marketing campaigns across multiple channels to drive more sales.
The platform focuses on making marketing automation accessible with:
- Email marketing with ecommerce-specific templates and features
- SMS marketing capabilities for time-sensitive offers
- Push notifications for instant customer engagement
- Marketing automation with pre-built workflows
- Customer segmentation based on shopping behavior
What I find particularly impressive is Omnisend’s focus on being user-friendly. They emphasize that their tools are “intuitive, not intimidating,” which is refreshing for businesses without technical marketing expertise.
According to their website, merchants using Omnisend make an average of $68 for every $1 spent on the platform, making it a high-ROI marketing solution for online sellers.
2. Who Created Omnisend?
The website doesn’t explicitly mention the founders or creation story of Omnisend. There’s no “About Us” page that details the founding team or when the company was established.
However, based on the team members shown in their support section, Omnisend appears to have an international team with members like Gintarė, Monika, Šarūnas, Edgaras, Matija, and Armintas, suggesting possible Lithuanian or Eastern European origins.
The company positions itself as a mature, established email marketing platform rather than highlighting its founding story. They focus on their current capabilities and achievements, such as winning a Stevie Award for customer support and having over 5,500 five-star reviews on Shopify.
Without more information directly from their website, I can’t provide specific details about who created Omnisend or when it was founded. Their emphasis seems to be on their current service quality rather than their origin story.
3. How Much Does Omnisend Normally Cost?
Omnisend offers three pricing tiers with costs based on the number of contacts:
- Free Plan:
- Up to 500 contacts
- 500 emails per month
- $1 in free SMS credits to try
- Limited features
- Standard Plan:
- Starts at $11.20/month (with 30% discount for paying 3 months upfront)
- 500 contacts included
- 6,000 emails per month
- $1 in SMS credits
- Pro Plan:
- Starts at $41.30/month (with 30% discount for paying 3 months upfront)
- 2,500 contacts included
- Unlimited emails
- Free SMS credits equal to monthly plan cost
- Advanced reporting
For larger businesses, Omnisend offers custom pricing options with dedicated onboarding specialists and migration assistance.
I appreciate how transparent their pricing is based on contact count. The SMS pricing is calculated separately using their pricing calculator, but Pro plan users get monthly SMS credits equal to their plan cost, which is a nice bonus.
4. What Are The Benefits Of Using Omnisend?
Using Omnisend offers several key benefits for ecommerce businesses:
- Higher conversion rates – Combining email and SMS leads to 47.7% higher conversion rates compared to using email alone
- Strong ROI – Their merchants see an average of $68 return for every $1 spent on the platform
- Time savings – Pre-built automations handle marketing tasks while you focus on other aspects of your business
- Improved targeting – Segmentation leads to 62.2% higher order rates compared to non-segmented campaigns
- Easy platform integration – One-click connections with Shopify, WooCommerce, and other ecommerce platforms
I’m particularly impressed by their award-winning 24/7 customer support. Having someone to help when things go wrong is crucial for businesses relying on marketing tools.
The platform was clearly built specifically for ecommerce rather than general marketing, which shows in the specialized features for product promotion, cart recovery, and order follow-ups. This focus helps online sellers see faster results without adapting generic marketing tools to fit their needs.
5. What Are The Main Features Of Omnisend?
Omnisend offers a comprehensive set of features specifically designed for ecommerce marketing:
- Email Marketing
- Drag-and-drop email builder
- 250+ customizable templates
- Product picker for showcasing items
- Dynamic discount codes
- SMS Marketing
- Global SMS messaging
- Dedicated toll-free US sending numbers
- MMS capabilities
- Marketing Automation
- Pre-built workflows (welcome series, abandoned cart, etc.)
- Drag-and-drop automation editor
- Automation splits for testing
- Customer Segmentation
- Real-time segment updates
- Behavior-based targeting
- Lifecycle stage segmentation
Additional features include popups and signup forms, product reviews integration, A/B testing, and advanced reporting.
What we found most impressive is how these features work together to create a complete marketing ecosystem. The platform allows you to capture leads, nurture them with personalized content, recover abandoned carts, and analyze performance all in one place.
6. What Companies And Brands Use Omnisend?
The website mentions that over 125,000 ecommerce brands use Omnisend for their email and SMS marketing needs. While they don’t provide an extensive list of all clients, they do highlight a few notable brands:
- FiGPiN – A collectible pin company whose Senior Marketing Manager Allison Caufield shared impressive results
- Golf Ball Nut – Represented by Digital Marketing Manager Stephen Bayless
- Vape Superstore – With testimonial from Dan Judd, Head of Digital
- Don’t Buy Her Flowers – With feedback from Hannah Ridler, Head of Marketing
The website also displays logos from several other brands they work with, though these aren’t specifically named in testimonials.
I noticed that Omnisend seems particularly popular with Shopify merchants, as they boast over 5,500 five-star reviews on the Shopify platform. This suggests they’re widely used by small to medium-sized ecommerce businesses leveraging the Shopify ecosystem.
From the testimonials and case studies, it appears that Omnisend serves businesses across various industries, from fashion and beauty to collectibles and specialty products.
7. How Have They Benefited From It?
Companies using Omnisend have reported impressive results across various aspects of their ecommerce operations:
- Increased conversion rates
- FiGPiN achieved an 87% conversion rate on abandoned cart emails
- Their abandoned cart campaigns generated $7.44 revenue per email
- Cost savings
- Vape Superstore reported paying Omnisend the same amount for both email and SMS as they previously paid Klaviyo for email alone
- Overall performance improvements
- Businesses see 47.7% higher conversion rates when combining SMS with email
- Segmented campaigns deliver 62.2% higher order rates compared to non-segmented ones
What I find particularly interesting is how these benefits extend beyond just sales numbers. Several users mentioned appreciating the intuitive interface and reliable customer support, which save them time and reduce frustration.
The automation capabilities also free up marketing teams to focus on strategy rather than manual campaign execution. This combination of improved performance metrics and operational efficiency seems to be why businesses stick with Omnisend after switching from other platforms.
8. Does Omnisend Come With A Satisfaction Guarantee?
While Omnisend doesn’t explicitly mention a satisfaction guarantee or money-back policy on their website, they offer several risk-reduction options that serve a similar purpose:
- Free plan option – Try core features with up to 500 contacts and 500 emails per month without any payment
- No credit card required – Test the platform without providing payment information
- Cancel anytime policy – No long-term contracts required
- Free migration support – Custom plan users get help moving from their current provider
- 24/7 customer support – Assistance available whenever issues arise
I really appreciate their “try before you buy” approach with the free plan. This gives businesses a chance to test Omnisend’s features and see if they’re a good fit before committing financially.
For larger businesses considering the platform, they offer personalized demos and custom pricing discussions. This consultative approach helps ensure the solution matches your needs before purchase, further reducing the risk of dissatisfaction after signing up.
9. What Other Deals Can You Kindly Bestow Upon Me?
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