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1. What Is TidyCal?
TidyCal is a scheduling and booking software designed to simplify the process of organizing meetings and appointments. It functions as a calendar booking tool that allows users to create custom booking pages where clients and colleagues can schedule time with them based on their availability.
Key aspects of TidyCal include:
- Booking pages – Customizable pages for different meeting types
- Calendar integration – Syncs with Google, Office 365, and Apple calendars
- Embedding options – Can be added to any website
- Payment collection – Ability to accept payments for bookings (paid plans)
What makes TidyCal stand out is its pricing model – instead of monthly subscriptions, they offer a one-time payment for lifetime access. I find this refreshing in a market dominated by recurring subscription fees.
The platform has received recognition from ProductHunt as a Product of the Day, Product of the Week, and 2nd Product of the Month, indicating strong market reception. It’s particularly aimed at consultants, freelancers, coaches, and agencies who need to streamline their scheduling process.
2. Who Created TidyCal?
TidyCal was created by the AppSumo family (Sumo Group, Inc.). Based on their website, TidyCal is part of a suite of products developed by AppSumo, which also includes other tools like SendFox and BreezeDoc.
AppSumo is well-known in the digital marketing and entrepreneurial space for offering lifetime deals on software products. The company was founded by Noah Kagan and has built a reputation for creating and acquiring simple, practical tools for small businesses and entrepreneurs.
While the website doesn’t specifically highlight the individual team members or developers behind TidyCal, it does emphasize that it’s built based on customer feedback. They even have a “Feature Requests” section where they mention, “We build for our customers,” suggesting an active development approach driven by user needs.
The copyright notice on their website shows “© 2025 Sumo Group, Inc. All rights reserved,” confirming the official ownership. The AppSumo connection likely explains TidyCal’s lifetime deal approach, as this aligns with AppSumo’s general business model of offering one-time purchases rather than subscriptions.
3. How Much Does TidyCal Normally Cost?
TidyCal offers three distinct pricing tiers that follow a one-time payment model rather than monthly subscriptions:
- Free Plan: $0 (Forever free)
- Basic booking features
- Custom availability
- Website embedding
- Limited to 1 calendar connection
- Individual Plan: $39 one-time payment (regularly $144)
- Everything in Free
- 10 calendar connections
- Advanced features like group bookings
- Payment collection
- Advanced integrations
- Agency Plan: $79 one-time payment (regularly $240)
- Everything in Individual
- 25 calendar connections
- Team features like round-robin meetings
- Collective meetings with multiple hosts
I’m particularly impressed by the lifetime pricing model. Unlike competitors that charge $96-$144 per year for similar features, TidyCal offers a one-and-done payment. This represents significant savings over time.
The current $39 price point for the Individual Plan appears to be a promotional rate, as their website mentions the regular price is $144, suggesting a 73% discount.
4. What Are The Benefits Of Using TidyCal?
TidyCal offers several key benefits that make it an attractive scheduling solution:
- Cost-effectiveness
- One-time payment instead of recurring subscriptions
- Free plan with essential features
- Significant savings compared to competitors
- Simplicity
- User-friendly interface
- Quick setup process
- Minimalist design
- Professional presentation
- Customizable booking pages
- Personalized colors and branding
- Reduced TidyCal branding on paid plans
- Business growth tools
- Payment collection capabilities
- Statistics and analytics
- Directory listing for increased visibility
I find the lifetime deal particularly compelling. While most competitors charge $8-$12 monthly forever, TidyCal requires just one $39 payment. For freelancers and small businesses watching their expenses, this provides tremendous value.
The platform’s simplicity is another major advantage. We’ve all experienced complicated scheduling tools that confuse clients. TidyCal focuses on a streamlined experience that doesn’t overwhelm users with unnecessary features.
5. What Are The Main Features Of TidyCal?
TidyCal offers a comprehensive set of scheduling features across its three plans:
- Core Scheduling Tools
- Custom booking pages
- Flexible availability settings
- Website embedding options
- Translation and localization
- Calendar Management
- Multiple calendar connections (1 on Free, 10 on Individual, 25 on Agency)
- Calendar sync with Google, Office 365, and Apple
- Different calendars for different booking types (paid plans)
- Advanced Booking Options (paid plans)
- Group bookings for classes or sessions
- Package bookings for multiple sessions
- Guest invites
- Booking limits (daily/weekly/monthly caps)
- Manual approval workflows
- Communication Tools (paid plans)
- Custom email reminders
- Auto-generated meeting URLs (Zoom, Google Meet, Teams)
- Confirmation redirects
I’m particularly impressed by the Agency plan’s team features. The round-robin meeting distribution automatically assigns bookings to different team members, which is perfect for sales teams or consulting firms.
The integration capabilities are also noteworthy. Beyond basic calendar connections, the paid plans offer Zoom, Teams, Zapier, and API access, making TidyCal work seamlessly with your existing tools.
6. What Companies And Brands Use TidyCal?
The website doesn’t explicitly list specific companies or brands that use TidyCal. Instead, it shows that the platform has received recognition from several credible sources:
- ProductHunt accolades
- Product of the Day
- Product of the Week
- 2nd Product of the Month
- Rating platforms
- Trustpilot rating of 4.7 stars (Excellent)
- AppSumo rating of 4.3 “Tacos” (their rating system)
Based on the feature set and pricing, TidyCal appears to target:
- Solopreneurs (specifically recommended for the Free plan)
- Consultants, freelancers, and coaches (Individual plan)
- Agencies and organizations with teams (Agency plan)
While I can’t point to specific brand names, the website does display multiple client reviews, suggesting a diverse user base. The platform seems well-received by its user community based on the high ratings on third-party review sites.
The emphasis on simplicity and affordability indicates that TidyCal likely appeals to small-to-medium businesses and independent professionals rather than large enterprises that might require more complex scheduling solutions.
7. How Have They Benefited From It?
Based on the client reviews and information on their website, TidyCal users have experienced several key benefits:
- Time savings
- Elimination of back-and-forth emails to schedule meetings
- Automated calendar management
- Streamlined booking process
- Cost efficiency
- Significant savings compared to subscription-based alternatives
- One-time payment vs recurring costs
- Professional image
- Customized booking pages that match brand aesthetics
- Smooth client experience
- Multiple location options
- Business growth
- Ability to collect payments directly through booking links
- Analytics to track booking performance
- Directory listing for increased visibility
I notice that many users particularly appreciate the simplicity combined with sufficient features. The platform appears to hit the sweet spot of being easy to use without sacrificing necessary functionality.
For teams using the Agency plan, the collective meetings and round-robin features help distribute workload while maintaining a cohesive client experience, which can be crucial for service-based businesses managing multiple client relationships.
8. Does TidyCal Come With A Satisfaction Guarantee?
The website doesn’t explicitly mention a satisfaction guarantee or refund policy for TidyCal purchases. However, they do offer several ways to reduce risk for potential buyers:
- Forever-free plan – Try basic features without any financial commitment
- No credit card required – Test the free version without providing payment details
- Feature comparison – Clear side-by-side comparison with competitors
- Support options – Access to customer support team for pre-purchase questions
- Positive reviews – High ratings on Trustpilot (4.7 stars) and AppSumo (4.3 “tacos”)
I find the free plan particularly valuable for risk reduction. Unlike many competitors that offer time-limited trials, TidyCal’s free tier is permanent and includes core functionality. This allows you to thoroughly test the platform’s user experience and reliability before upgrading.
Their “Contact Support” option also suggests you can reach out with questions before purchasing. This gives potential customers the opportunity to clarify how specific features work or confirm compatibility with their existing tools.
Given the relatively low one-time payment ($39 for Individual, $79 for Agency), the financial risk is also considerably lower than committing to ongoing subscriptions with competitors.
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