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1. What Is ProductLift?
ProductLift is an all-in-one product feedback management platform designed specifically for product managers, project managers, and marketing strategists. It provides a centralized system for gathering, organizing, and acting on user feedback to build better products.
The platform consists of three main components:
- Feedback collection – Gather and organize suggestions from users
- Product roadmap – Plan and prioritize features based on collected feedback
- Changelog – Announce new features and updates to users
I find ProductLift particularly useful for teams wanting to make data-driven product decisions rather than relying on gut feeling. The platform aims to solve a critical problem in software development – the fact that roughly 80% of software features are rarely or never used, representing billions in wasted development resources.
Currently serving over 3,051 product teams, ProductLift’s mission is to help companies double feature adoption while halving development costs by building features people actually want.
2. Who Created ProductLift?
ProductLift was created by Ruben Buijs, who serves as the Founder and Digital Consultant of the company. According to their website, Buijs established ProductLift after recognizing a significant problem in the software industry – companies spending billions on unused features ($29.5 billion last year alone).
The company operates from the Netherlands (Utrecht, based on their Dutch flag icon and bike energy mention), with a registered Dutch business entity (KVK: 20145923 – BTW: NL001143413B86). They’ve been helping product teams for approximately four years, according to their founder’s statement.
What I appreciate about ProductLift’s origin story is the clear problem-solution approach. Buijs saw that product teams needed a better way to decide what features to build, which led to creating a platform that centralizes feedback to help teams identify which features truly matter to users.
The company appears to have a strong European foundation, which likely influences their approach to product development and customer service.
3. How Much Does ProductLift Normally Cost?
ProductLift offers a straightforward pricing model with a single “All-in-one Plan” that scales based on the number of seats (team members) needed. The pricing structure is:
- $18 per month per seat – This is their standard pricing
- 14-day free trial available for all plans
- No permanent free plan option
All plans include the full feature set:
- Unlimited feedback, posts, and AI credits
- Unlimited members
- Unlimited voting boards, roadmaps, changelogs, and knowledge bases
- Unlimited widgets and integrations
- Custom domain and branding options
- Advanced features like internal comments, webhooks, private portal access, SSO, and API
I appreciate their transparent approach to pricing – you pay for the number of team members who need admin access, not for features or usage limits. They also mention that if you exceed any limits, they won’t automatically charge you or restrict your portal, but will instead contact you to discuss upgrading.
For teams requiring custom solutions, they offer personalized options through their contact channel.
4. What Are The Benefits Of Using ProductLift?
Using ProductLift offers several valuable benefits for product teams looking to improve their development process:
- Time efficiency
- Eliminates manual spreadsheet management of feedback
- Automatically gathers feedback in one central location
- Notifies voters about new features with one click
- Data-driven decision making
- Replaces gut feeling with quantifiable user feedback
- Provides AI-powered prioritization tools
- Helps build features users actually want
- Professional presentation
- Creates customized roadmaps in your brand styling
- Provides transparent progress tracking for users
- Offers automatic update notifications
I’m particularly impressed by their claim to help teams double feature adoption while cutting costs in half. This gets to the heart of what matters in product development – building things people actually use.
The benefits align directly with solving real problems faced by product managers: scattered feedback, subjective prioritization, and inefficient communication with users about product updates.
5. What Are The Main Features Of ProductLift?
ProductLift offers a comprehensive set of features designed to streamline the product management workflow:
- Feedback Collection
- Gather feedback from any source
- Voting and ranking system for prioritization
- Sentiment analysis with AI summary
- Duplicate detection to prevent redundancy
- Merge and split posts for organization
- Roadmap Planning
- AI-powered prioritization
- Multiple frameworks: RICE, ICE, MoSCoW, impact-effort
- Customizable columns (quarters, now/next/later)
- Drag-and-drop interface
- Collaboration Tools
- Internal comments for team discussion
- Direct customer engagement on feedback posts
- Integrations with Jira, Slack, and other tools
What I find particularly valuable is the multi-language support – ProductLift is available in 25+ languages, making it accessible to global teams.
The integration capabilities are also impressive, connecting with tools like Jira, Slack, Amazon SES, and more through direct integrations, webhooks, and API access. This allows ProductLift to fit seamlessly into existing workflows rather than disrupting them.
6. What Companies And Brands Use ProductLift?
According to their website, ProductLift is trusted by over 3,051 product teams across various industries. They showcase several specific companies using their platform:
- SaaS and Digital Tools
- Merch Dominator – Print On Demand research solution
- Boei – Website visitor chat platform
- FastPages – Marketing funnel builder
- NeuronWriter – Advanced content editor with semantic models
- Business Software
- Seodity – SEO platform with keyword research and rank tracking
- BookingPress – WordPress appointment booking plugin
- HeyReach – LinkedIn automation tool
- APUtime – Virtual Project Assistant
- E-commerce and Marketing
- Publigo – Solution for selling courses and ebooks
- Prosperna – E-commerce platform
- GETitOUT – Marketing solution for startups
- Bullet – Website builder using Notion
These companies represent a diverse range of sectors, from marketing tools to e-commerce platforms, suggesting that ProductLift is versatile enough to meet feedback management needs across different industries and business models.
Each customer has their own ProductLift portal that visitors can check out, which I find to be an excellent demonstration of the platform’s capabilities.
7. How Have They Benefited From It?
Based on testimonials and information from their website, companies using ProductLift have experienced several significant benefits:
- Improved decision-making
- Moved from gut-feeling prioritization to data-driven choices
- Doubled feature adoption rates
- Cut development costs by approximately 50%
- Enhanced workflow efficiency
- Eliminated manual spreadsheet maintenance
- Centralized feedback from multiple channels
- Streamlined notification process for feature releases
- Better user engagement
- Created transparent roadmaps for users to follow
- Provided automated updates on feature progress
- Built community through voting and discussion
The platform boasts an impressive 4.9/5 rating from 119 reviews, suggesting high customer satisfaction. I’m particularly struck by testimonial mentions about the user interface and overall usability – Timothy (CEO at Indema) specifically praised “the way it lays out” and how “it simply works for us and our company.”
These benefits align with ProductLift’s core mission of helping teams build only the features that users actually want and need, avoiding the common pitfall of developing unused functionality.
8. Does ProductLift Come With A Satisfaction Guarantee?
ProductLift doesn’t explicitly mention a formal satisfaction guarantee or money-back policy on their website. However, they do offer several ways to reduce risk for potential customers:
- 14-day free trial – Try the full platform before committing
- No long-term commitment required – Monthly billing option with ability to cancel each month
- Transparent pricing – Clear, per-seat model with no hidden fees
- Comprehensive documentation – Detailed resources to ensure successful implementation
- Free migration assistance – Available for annual plans with 3+ team members
I particularly value their approach to exceeding usage limits – rather than automatically charging more or restricting access, they reach out to discuss options, giving customers time to decide on upgrading.
Their customer support seems responsive, with options to contact them via email ([email protected]) or through the website chat. The impressive 4.9/5 rating from 119 reviews suggests that most customers are satisfied with their experience, even without a formal guarantee policy.
For those concerned about commitment, the monthly billing option provides flexibility to test the service beyond the free trial period.
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