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1. What Is Agile Assets?
Agile Assets is a social media management tool specifically designed for brand builders and marketers. It’s not just another scheduling platform – it’s a comprehensive system focused on creative content management across multiple platforms, languages, and brand identities.
The tool stands out with its asset-centered approach, allowing users to create, store, and repurpose content efficiently. I found it particularly refreshing that it was built by marketers for marketers, not just developers.
Key aspects include:
- Multi-brand social media management
- Content variation management (languages, platforms)
- AI assistant called “Mägic Ed” for content creation
- Campaign planning and execution tools
- Robust asset management and storage
This tool bridges the gap between creative strategy and practical execution, making it ideal for agencies, entrepreneurs, and marketing teams.
2. Who Created Agile Assets?
Agile Assets (stylized as Ägile Ässets) was created by Kristin Reinbach, who serves as the CEO of OVERW8 Digital Brand Agency. The tool emerged from her 20+ years of experience in marketing, brand building, and innovation frameworks.
What makes this origin story interesting is that it wasn’t developed from a purely technical perspective but from deep experience with creative processes in real agencies and brand departments. This explains why the workflow feels more natural to marketers.
The tool is developed and maintained by o8 Labs, which is part of OVERW8 Digital Brand Agency based in Starnberg, Germany. It’s worth noting that Agile Assets is a completely bootstrapped, women-owned business – something they take pride in mentioning on their website.
Unlike many marketing tools built primarily by developers, this one clearly reflects its creator’s brand strategy background.
3. How Much Does Agile Assets Normally Cost?
Agile Assets offers three main pricing tiers, each designed for different scales of operation:
- Village Plan: €19/month – Perfect for managing a single brand with unlimited channels. Includes 3 users, 2 post variations, 2.5GB space, and 5K AI tokens.
- City Plan: €49/month – Ideal for juggling multiple channels or brands. Includes 5 users, 4 post variations, 4.5GB space, and 25K AI tokens.
- Universe Plan: €99/month – Agency-level plan with 10 brand spaces, formal release process, 7.5GB space, 6 post variations, and 150K AI tokens.
All plans include essential features like unlimited calendars, “On Brand Check” view, Canva integration, and unlimited micro assets storage.
There’s also a Whitelabel add-on available for all packages, allowing you to customize the interface with your brand’s look and feel. Each plan starts with a 14-day free trial, giving you time to test before committing.
4. What Are The Benefits Of Using Agile Assets?
The standout benefit of Agile Assets is the significant time savings. According to their data, users save about 21 hours monthly on social media prep and scheduling – that’s roughly 12 hours for preparing one month of content (20 posts, 2 languages) versus 33 hours without the tool.
Other key benefits include:
- Brand consistency across multiple platforms and languages
- Creative flexibility with an asset-centered approach
- Reduced workflow friction with intuitive processes
- Risk mitigation through agile scheduling (avoiding outdated content)
- Multiple bulk upload options for efficient content management
I particularly appreciate how the tool blends structure with flexibility. You can map out your strategy broadly and refine details later, adapting as needed without starting over.
The platform also simplifies multi-language content distribution and campaign management – a notorious headache for international brands. Their emphasis on making social media management enjoyable again resonates with many users who’ve grown tired of clunky interfaces.
5. What Are The Main Features Of Agile Assets?
Agile Assets packs an impressive feature set that caters specifically to brand-focused marketers. The platform has some unique capabilities I haven’t seen in other tools.
Standout features include:
- Multiple Bulk Upload Options – Add content via CSV, Canva connection, or simple drag-and-drop
- Powerful AI Assistant (Mägic Ed) – Content creation support with GPT integration and 20 years of briefing experience
- Post Variations with Mapping – Create language or channel variations with custom mapping rules
- One-Click Brand Overview – Bird’s eye view of all content across calendars
- Campaign and Pillar Structure – Organize content strategically with easy visual markers
- Content Repurposing Tools – “Remix” past content for better ROI
- Unlimited Channel Connections – Connect all your social profiles without artificial limits
Their sleek post creation process deserves special mention. You can start with rough ideas and refine later, maintaining agility throughout your content development process.
We found the strategy-to-execution workflow particularly useful, allowing teams to zoom out for big-picture planning, then zoom in for detailed execution.
6. What Companies And Brands Use Agile Assets?
While their website doesn’t specifically name major brands, Agile Assets has been adopted by over 1,000 quality brand builders worldwide, managing a total of 1,500+ brands across 45 countries and 644 cities since its public launch in summer 2023.
Their user base includes:
- Digital marketing agencies managing multiple client accounts
- Startups and entrepreneurs building their brand presence
- Established brand and marketing teams seeking workflow efficiency
- Freelance social media managers and virtual assistants
- Multi-language businesses operating across various markets
The platform appears particularly popular among users who value both creative quality and operational efficiency. There’s a clear emphasis on serving those who believe “brand building and quality of work go hand-in-hand.”
User testimonials come from a diverse range of professionals including independent entrepreneurs, agency representatives, and social media managers – indicating broad appeal across different business types and sizes.
7. How Have They Benefited From It?
Users report substantial benefits from implementing Agile Assets into their workflow. The most frequently mentioned advantage is the dramatic time savings – up to 21 hours monthly per user according to their calculations.
Specific benefits highlighted in testimonials include:
- Streamlined content workflow through Canva integration
- Time savings with simplified content approval processes
- Enhanced creativity through intuitive interface and planning tools
- Easier management of newer platforms like Bluesky alongside established channels
- Exceptional support from the hands-on team
One user described it as “amazeballs program. Easy and simple to use, and no faffing. Down to earth, get to the bloody point software.” Another called it their “new happy place” for content creation.
For agencies, the approval workflow has been particularly valuable, with one user noting that “the platform saves a lot of time by simplifying the content approval process.”
Many users appreciate that the tool was clearly developed by someone who actually uses social media tools themselves.
8. Does Agile Assets Come With A Satisfaction Guarantee?
While their website doesn’t explicitly mention a formal satisfaction guarantee or money-back policy, Agile Assets offers a comprehensive 14-day free trial for all their pricing plans. This trial provides full access to the platform’s features, allowing potential customers to thoroughly test the tool before committing financially.
The free trial serves as a risk-free way to evaluate whether the platform meets your specific needs. No credit card is required to start the trial, eliminating the concern of unexpected charges.
Their hands-on support approach also helps mitigate risk. One user testimonial specifically mentions: “I appreciate you reaching out to me. This feels like a very hands-on support protocol and I appreciate the care taken.”
The company emphasizes that they’re a small, close-knit team of experienced brand builders who care about making users’ lives easier, with real humans answering support questions – not bots or automated systems.
9. What Other Deals Can You Kindly Bestow Upon Me?
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