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1. What Is Feedback Link?
Feedback Link is an all-in-one customer feedback and social proof platform designed to help businesses collect reviews, testimonials, and customer feedback while showcasing the best responses on their websites.
The system works by creating one memorable URL – your “Feedback Link™” – that directs customers to a smart survey. Based on their satisfaction rating (0-10 scale), happy customers are guided to leave public reviews or testimonials, while unhappy customers are routed directly to your support channels.
Key purposes include:
- Building online credibility through verified social proof
- Managing online reputation by routing complaints privately
- Collecting actionable customer feedback through custom surveys
- Calculating Net Promoter Score® (NPS) to predict revenue growth
I find it brilliant how the platform intelligently handles both positive and negative feedback, ensuring businesses capture valuable testimonials while addressing complaints before they hit public review sites.
2. Who Created Feedback Link?
Based on their website, Feedback Link is created by FeedbackLink, LLC. While specific founder names aren’t mentioned on the site, the company appears to be a dedicated team focused solely on developing this customer feedback and social proof platform.
The copyright information at the bottom of their website shows “©FeedbackLink, LLC,” indicating it’s an official limited liability company. They also mention that “Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.”
This suggests the company has properly licensed the use of NPS methodology, showing their commitment to legitimate business practices.
The professional nature of their platform and careful attention to trademark compliance indicates they’re likely experienced in the customer experience and software development industries. They’ve also built integrations with major platforms and provide professional translations in 6 languages, suggesting a well-resourced development team.
3. How Much Does Feedback Link Normally Cost?
Feedback Link offers three main pricing tiers, all billed month-to-month with the flexibility to upgrade, downgrade, or cancel anytime:
Learn Plan – $19/month
- 200 feedback responses monthly
- 1 business location (1 Feedback link)
- 500 email invites per month
- 50 starting SMS credits
- 2 Social Proof widgets
- 1,000 widget pageviews
Engage Plan – $69/month
- Unlimited responses
- Up to 5 different locations
- 5,000 email invites per month
- 1,000 starting SMS credits
- 10 Social Proof widgets
- Unlimited widget page views
- Additional features: collaborators, custom domain, no FeedbackLink logo
Soar Plan – $329/month
- Everything in Engage, plus:
- Up to 30 different locations
- 100,000 email invites per month
- 10,000 starting SMS credits
- Unlimited Social Proof widgets
All plans include video testimonials, brand customization, unlimited survey questions, and a 14-day free trial with no credit card required. Custom enterprise and franchise plans are also available.
4. What Are The Benefits Of Using Feedback Link?
Using Feedback Link provides numerous advantages for businesses looking to improve their online reputation and customer relationships:
Enhanced Online Credibility
Automatically collect authentic testimonials and reviews from satisfied customers, building trust with potential clients through verified social proof displayed on your website.
Damage Control
Unhappy customers are routed directly to your support team instead of public review sites, giving you the chance to resolve issues privately before they damage your reputation.
Actionable Insights
Custom surveys and polls provide quantified, summarized responses that help you understand customer needs and improve your products or services.
Time and Efficiency
One streamlined system handles all feedback collection, routing, and display – no need for multiple tools or manual processes.
Increased Conversions
Social proof widgets on your website have been shown to improve customer conversion rates by showcasing real customer experiences.
Multi-channel Collection
Gather feedback through email, SMS, QR codes, websites, in-store displays, receipts, and more – all leading to one centralized platform.
I particularly appreciate how it turns customers into promoters while protecting businesses from public complaints.
5. What Are The Main Features Of Feedback Link?
Feedback Link offers a comprehensive suite of features designed to capture and leverage customer feedback effectively:
Smart Routing System
- Automatically directs happy customers (7-10 rating) to leave reviews
- Routes unhappy customers (0-6 rating) to private support channels
- Star/smiley rating options available
Social Proof Widgets
- Wall of Proof – Beautiful review displays embedded in your page
- Showcase Nudge – Corner popups highlighting best reviews
- Carousel Slider – Animated one-liner testimonials
- All widgets are SEO-optimized and highly customizable
Multi-channel Collection
Can collect feedback via email invites, SMS text, website embeds, QR codes, in-store displays, signatures, packaging, receipts, and packing slips.
Advanced Functionality
- Video testimonial collection in full HD
- Import reviews from Facebook, Google, Trustpilot
- Net Promoter Score® calculation
- Custom surveys and polls
- Brand customization with your logo and colors
- 6 professionally translated languages
The platform is beautifully designed to work effortlessly on all modern browsers and devices.
6. What Companies And Brands Use Feedback Link?
While their website doesn’t provide a specific client list, Feedback Link appears to serve a diverse range of businesses based on the features and pricing structure they offer.
Target Industries Include:
- Healthcare providers (the website mentions “Turn patients into promoters”)
- Brick-and-mortar businesses (specific background imagery suggests retail focus)
- Multi-location businesses (plans support up to 30 locations)
- Franchises (custom franchise options available)
- Enterprise companies (custom enterprise plans offered)
The platform’s flexibility to handle everything from single-location small businesses ($19/month plan) to large enterprises with 30+ locations suggests they work with companies of all sizes.
Their integration capabilities with major review platforms like Facebook, Google, and Trustpilot indicate they’re used by businesses that maintain active presences on these platforms.
The fact that they offer professionally translated versions in 6 languages also suggests they serve international brands or businesses with diverse customer bases.
7. How Have They Benefited From It?
Based on the platform’s design and features, businesses using Feedback Link have experienced several key benefits:
Improved Online Reputation
By routing happy customers to public review sites while handling complaints privately, businesses can significantly improve their overall online rating and reputation.
Increased Customer Insights
The Net Promoter Score® tracking helps predict revenue growth, while custom surveys provide actionable feedback for business improvements.
Higher Conversion Rates
The social proof widgets displaying verified testimonials on websites help potential customers trust the business, leading to improved conversion rates.
Streamlined Operations
Having one centralized platform for all feedback collection saves time and resources compared to managing multiple review sites and feedback channels separately.
Better Customer Relationships
Direct routing of complaints allows businesses to address issues quickly and personally, potentially turning unhappy customers into satisfied ones.
Expanded Word-of-Mouth Marketing
The system encourages satisfied customers to share their experiences, generating organic promotion through social media shares and public reviews.
These benefits help explain why the platform offers plans ranging from small businesses to large enterprises with 30+ locations.
8. Does Feedback Link Come With A Satisfaction Guarantee?
While Feedback Link doesn’t explicitly mention a money-back guarantee on their website, they do offer several risk-reduction features that demonstrate confidence in their product:
14-Day Free Trial
All plans include a 14-day free trial with no credit card required. This allows businesses to test the platform thoroughly before committing financially.
Month-to-Month Billing
There are no long-term contracts. Users can upgrade, downgrade, or cancel their subscription anytime, providing maximum flexibility.
Transparent Pricing
All features and limitations are clearly listed for each plan, so there are no hidden surprises after signing up.
Try Before You Buy
The “Get Started Free” and “Try it Free” options are prominently featured throughout their site, encouraging users to experience the platform risk-free.
Direct Support
They provide multiple contact options including email support and a “Give Feedback” link, showing they’re open to customer communication and concerns.
These policies effectively minimize risk for new customers, allowing them to evaluate the platform’s value without financial commitment upfront.
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