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1. What Is Flat Icons?
Flat Icons is a comprehensive design resource platform offering high-quality icons, 3D assets, and animations for creative professionals. Founded in 2014, it provides over 50,000 premium assets including 2D icons, 3D models, and animated graphics.
The platform caters to designers, developers, and businesses looking for consistent, customizable visual elements. Their collection includes traditional flat icons, vector illustrations, and modern 3D designs across numerous categories like business, technology, nature, and seasonal themes.
Key offerings include:
- 32,000+ premium icons with lifetime updates
- 24 different vector icon styles
- 3D animated icons in multiple formats
- Emoji maker tool
- Web app and Figma plugin for easy access
I find their focus on quality and customization particularly impressive, as each icon comes in at least 4 different formats to suit various design needs.
2. Who Created Flat Icons?
Flat Icons was created by Paul, who founded the company in 2014 in Amsterdam, Netherlands. According to their website, Paul started the company because he was “tired of using inconsistent ‘seen-it-all-before’ icons” and believed icons should create deeper connections with users.
The company has grown into a team of creative professionals, each with specific roles:
Current Team Members:
- Paul – Founder and leader, focused on innovation
- A creative director who develops new business ideas
- A content planning and project management specialist
- A visionary designer creating functional assets
- A team culture manager who maintains positive work environment
- A digital trends expert handling brand voice and typography
- A 3D design master
- A technical operations specialist
- A communications expert handling customer support
The team operates with the philosophy that “icons should not be bland, but create a deeper connection with users.”
3. How Much Does Flat Icons Normally Cost?
Flat Icons offers three main pricing tiers with lifetime access:
Starter Plan – $79 (one-time purchase)
- 32,000 icons
- 1 user license
- Personal projects only
- WebApp and Figma plugin access
- Lifetime updates
- 2 direct downloads per week
Growth Plan – $99 (one-time purchase)
- Everything in Starter
- Up to 3 users
- Commercial projects allowed
- 2 direct downloads per week
Unlimited Plan – $399 (one-time purchase)
- Everything in Growth
- 54,000 icons total
- Unlimited direct downloads
- Up to 10 users
Individual icon sets are also available, typically priced between $9.99-$26.61. The platform occasionally runs promotions – their website mentions lifetime deals starting from $79.
4. What Are The Benefits Of Using Flat Icons?
Using Flat Icons provides several significant advantages for designers and businesses:
Cost Efficiency
One-time purchase for lifetime access means no recurring subscription fees. You get thousands of icons for less than what many competitors charge monthly.
Consistency & Quality
All icons maintain consistent style and quality standards, ensuring your designs look professional and cohesive across projects.
Time Savings
Instead of creating icons from scratch or searching multiple sources, you have instant access to over 50,000 assets through their web app and Figma plugin.
Flexibility
Icons come in multiple formats (AI, EPS, SVG, PNG, etc.) and are fully customizable – change colors, sizes, and styles to match your brand.
Future-Proof Investment
Lifetime updates mean your icon library grows with new additions without additional cost.
Commercial Rights
Growth and Unlimited plans include commercial usage rights, allowing you to use icons in client projects and products for sale.
Seamless Workflow Integration
Web app access and direct Figma plugin integration streamline your design process.
5. What Are The Main Features Of Flat Icons?
Flat Icons offers an extensive range of features that set it apart from competitors:
Icon Variety & Styles
- 24 distinct vector icon styles (Coral, Crayons, Astute, Vivid, etc.)
- 3D icons with realistic rendering
- Animated icons in GIF, MP4, and Lottie formats
- Themed collections (seasonal, business, technology, nature)
Format Support
- AI (Adobe Illustrator)
- EPS (Encapsulated PostScript)
- SVG (Scalable Vector Graphics)
- PNG (various resolutions)
- Blender files for 3D assets
Access Methods
- Web application for online browsing and editing
- Figma plugin for direct integration
- Direct downloads in multiple formats
- API access for developers
Customization Tools
- Color modification capabilities
- Size adjustments
- Style variations
- Emoji maker for custom designs
I particularly appreciate their organization system with categories and search functionality, making it easy to find specific icons quickly.
6. What Companies And Brands Use Flat Icons?
While their website doesn’t provide a specific client list, Flat Icons mentions being “trusted by creatives just like you” and serving individuals and companies worldwide for over a decade.
Based on their offerings and pricing structure, their user base likely includes:
Target Users:
- Independent designers and freelancers
- Design agencies (multi-user licenses available)
- Marketing teams
- App and web developers
- Content creators
- Educational institutions
- Startups and small businesses
The platform’s commercial licensing options and team plans suggest they serve both individual professionals and larger organizations. Their mention of creating “more than 150k assets used by individuals and companies worldwide” indicates widespread adoption across various industries.
The availability of specific icon sets for industries like marketing, e-commerce, technology, and education suggests they cater to diverse business sectors.
7. How Have They Benefited From It?
Based on the platform’s features and user focus, customers benefit from Flat Icons in several ways:
Design Efficiency
Designers save countless hours by accessing ready-to-use, high-quality icons instead of creating them from scratch. The consistent style across collections ensures cohesive brand presentations.
Cost Savings
Companies eliminate the need for multiple icon subscriptions or hiring designers for basic icon creation. The lifetime access model provides exceptional long-term value.
Brand Consistency
Businesses maintain visual consistency across all materials with access to matching icon sets. The customization options allow perfect brand color matching.
Scalability
Growing teams can easily add users with team licenses, ensuring everyone has access to the same design resources.
Professional Results
Even non-designers can create professional-looking materials using the high-quality assets, improving overall communication effectiveness.
Competitive Edge
Access to unique 3D and animated icons helps businesses stand out in increasingly visual digital landscapes.
The platform’s decade-long success and expansion to over 150,000 assets suggests strong customer satisfaction and continued growth.
8. Does Flat Icons Come With A Satisfaction Guarantee?
While Flat Icons doesn’t explicitly mention a money-back guarantee on their website, they provide several features that reduce purchase risk:
Free Samples Available
They offer free icon samples so you can test the quality before purchasing. This “try before you buy” approach helps ensure the icons meet your needs.
Transparent Licensing
Clear license agreements detail exactly what you can and cannot do with the icons, eliminating confusion about usage rights.
Customer Support
They provide direct customer support through [email protected], showing commitment to customer satisfaction.
Lifetime Updates
All plans include lifetime updates, ensuring your investment continues to grow in value over time.
Preview Capabilities
Their web app allows browsing the entire collection before downloading, so you know exactly what you’re getting.
Low Entry Price
The Starter plan at $79 provides affordable access to test the platform with 32,000 icons.
These features collectively minimize risk and demonstrate confidence in their product quality.
9. What Other Deals Can You Kindly Bestow Upon Me?
Check out our daily deals page to browse all the latest deals and discounts on marketing, design, and creative tools and tech. Most of these deals are like a fart in the wind – only available for a limited time. So if you want to save money on something you were going to buy anyway, bookmark the page and check it out daily…