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1. What Is Closely?
Closely is a LinkedIn automation and outreach platform designed to help businesses grow their presence on LinkedIn and generate leads. It’s a cloud-based solution that allows users to create automated connection requests, messaging sequences, and engage with prospects at scale.
Closely’s main products include:
- LinkedIn Scraper – Chrome extension for profile scanning and data export
- LinkedIn Email Extractor – Tool to find email addresses of LinkedIn prospects
- LinkedIn Outreach – Automated connection requests, messaging, profile views, and skill endorsements
- Meetings Scheduling – Direct appointment booking through the platform
What makes Closely stand out is its cloud-based approach, meaning you don’t need to keep your computer running for the automation to work. I find this particularly valuable compared to other LinkedIn tools that require your device to be on.
The platform is designed for sales teams, recruiters, marketers, and agencies looking to streamline their LinkedIn outreach efforts while maintaining a personalized approach.
2. Who Created Closely?
The specific founders or creators of Closely aren’t prominently mentioned on their website. The company appears to market itself through its product capabilities rather than through founder stories or personalities.
Based on the copyright information at the bottom of their website, Closely has been operating since 2021, with the copyright notice reading “© Closely – 2021-2025.” This indicates the company has been in business for several years.
The company maintains a clear disclaimer that they are not officially affiliated with LinkedIn, stating: “LinkedIn ™ trademarks and logos displayed on this website are the property of LinkedIn. Closely is not an official product published by LinkedIn.”
Without more specific information about the founding team available on their website, potential customers would need to reach out directly to learn more about who’s behind the company. Their focus seems to be on establishing credibility through user testimonials, G2 ratings (4.7/5), and Capterra ratings (4.5/5) rather than through founder credentials.
3. How Much Does Closely Normally Cost?
Closely offers three main pricing tiers with both monthly and annual billing options. Annual billing provides significant savings:
Solo Plan: $59/month (billed at $708/year)
- 1 sender (LinkedIn account) included
- Cloud-based LinkedIn automation with dedicated IP
- LinkedIn account warm-up
- Multichannel campaigns (LinkedIn + Email)
- Unlimited campaigns
- Smart Inbox
- 24/7 live support
Team Plan: $87/month (billed at $1,044/year)
- 3 senders included
- All Solo features plus team management
- Data enrichment and email finder
- Advanced analytics & reports
- CRM Integration and webhooks
- White label option available for additional $300/month
Unlimited Plan: $699/month (billed at $8,388/year)
- Unlimited senders
- All Team features
- White label included
- Dedicated onboarding manager
The pricing structure is straightforward and scales with the number of LinkedIn accounts (senders) you need to manage. I appreciate that even the most basic plan includes all core automation features.
4. What Are The Benefits Of Using Closely?
Time Savings & Efficiency:
- Automates repetitive LinkedIn outreach tasks
- Cloud-based operation means no need to keep your computer running
- Creates and manages multiple campaigns simultaneously
- Streamlines tedious tasks like connection requests and follow-ups
Increased Reach & Scale:
- Contact more prospects than manual methods allow
- Run multichannel campaigns across LinkedIn and email
- Maintain consistent outreach even during your offline hours
Better Lead Quality & Conversion:
- According to their website, helps increase win rates by 22%
- Generates more outbound leads with less effort
- Decreases time from prospecting to demo
- Increases demo conversions
Safety & Compliance:
- Account warm-up features to prevent LinkedIn restrictions
- GDPR-compliant data handling
- Dedicated IP addresses to maintain account safety
What I find most valuable is the combination of automation with personalization. The platform allows you to scale outreach while still maintaining the personal touch that makes LinkedIn effective for B2B sales.
5. What Are The Main Features Of Closely?
LinkedIn Automation:
- Send connection requests automatically
- Schedule and send follow-up messages
- View profiles, like posts, and endorse skills
- Create multi-step sequences with conditions
- Cloud-based operation (no need to keep your computer on)
Audience Targeting:
- Choose audiences from LinkedIn Search
- Import from CSV files
- Target LinkedIn post engagers, group members, or event attendees
- Use Sales Navigator or LinkedIn Recruiter URLs
Multi-channel Capabilities:
- Find email addresses for LinkedIn prospects
- Send emails as part of your sequences
- Create conditions based on email opens/clicks
Analytics & Management:
- Detailed campaign statistics dashboard
- Track conversion rates at each step
- Process responses in a built-in inbox
- Team management with role-based permissions
Integrations:
- Connect with popular CRMs (HubSpot, Salesforce, Pipedrive, Zoho)
- Webhook functionality for custom integrations
- Meeting scheduling tools
I’m particularly impressed by the conditional sequences that allow you to create different paths based on prospect actions. This helps create more intelligent, responsive campaigns compared to basic linear automation.
6. What Companies And Brands Use Closely?
While their website doesn’t showcase specific large brand logos, Closely appears to be used by a diverse range of companies and professionals, based on their customer testimonials:
Industry Sectors:
- Marketing and Advertising agencies (multiple testimonials)
- Human Resources and Recruitment firms
- Financial Services companies
- Information Technology services
- Education Management organizations
- E-Learning platforms
- B2B Coaching services
Company Sizes:
- Solo entrepreneurs and founders
- Small startups
- Mid-sized businesses
- Agencies managing multiple clients
Job Roles:
- SEO specialists
- Business owners
- VPs and directors
- B2B marketers
- Podcast strategists
- Course facilitators
- Health coaches
According to their website, they’re trusted by “teams of all sizes” and their pricing plans suggest they serve everyone from individual users (Solo plan) to enterprise-level teams (Unlimited plan). The team plan appears particularly popular with agencies managing LinkedIn outreach for multiple clients.
7. How Have They Benefited From It?
According to testimonials on their website, users have experienced several significant benefits:
Network Growth:
- Substantial LinkedIn network expansion
- Automated connection with decision-makers
- Ability to reach more targeted prospects
Time Savings:
- Cloud-based automation eliminates manual monitoring
- Reduced time spent on prospecting and outreach
- Ability to run multiple campaigns simultaneously
Lead Generation Results:
- Multiple users report getting “quality leads” with the tool
- Increased sales pipeline activity
- Business growth attributed to expanded LinkedIn presence
Ease of Use Benefits:
- Simple deployment and campaign setup
- Intuitive interface requiring minimal training
- Pre-made campaign templates speeding up implementation
What stands out in many testimonials is how users appreciate the safety aspects – the tool seems to maintain a good balance between automation and avoiding LinkedIn restrictions. One user specifically mentioned that “the campaigns are spaced so that it is safe for your LinkedIn account,” which is crucial for long-term success with LinkedIn automation.
8. Does Closely Come With A Satisfaction Guarantee?
Their website doesn’t prominently display a specific satisfaction guarantee or money-back policy. However, Closely does offer several ways to reduce risk for new users:
Free Trial Option: They mention “Start your trial at no cost and explore all the features risk-free” in multiple places on their site, suggesting you can test the platform before committing financially.
No-Obligation Demo: Closely offers potential customers the opportunity to book a 30-minute call with their team to see if the platform is a good fit.
Flexible Billing Options: With options for monthly, quarterly, bi-annual, or annual billing, you can choose a shorter commitment period if you’re uncertain.
Comprehensive Support: All plans include 24/7 live support, and higher tiers include a dedicated onboarding manager to ensure successful implementation.
I appreciate their approach of letting potential users try the platform before committing. Based on their G2 and Capterra ratings (both above 4.5/5), most users seem satisfied with the service. If you’re concerned about risk, I’d recommend starting with the free trial and then potentially a monthly plan before committing to annual billing.
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