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1. What Is Encharge?
Encharge is a marketing automation platform specifically designed for B2B SaaS businesses. It combines email marketing capabilities with powerful automation features that connect to both your website and product to create personalized user journeys.
The platform bridges the gap between customer messaging tools (which don’t automate workflows outside your product) and traditional marketing automation tools (which are poor at behavior-based emails). This makes it ideal for activities like lead nurturing, trial conversion, customer onboarding, and user reactivation.
Key purposes of Encharge include:
- Converting trial users into paying customers
- Nurturing leads through the sales funnel
- Creating effective customer onboarding experiences
- Automating sales tasks and follow-ups
- Reactivating users through targeted messaging
I particularly appreciate how Encharge focuses on behavior-based marketing rather than just basic email scheduling. This allows for more relevant, timely communications based on actual user activity.
2. Who Created Encharge?
From their website, Encharge appears to be operated by PXCH Holding I, LLC, a company based in Miami, Florida. The specific founders aren’t prominently featured on their main pages, though there are team members mentioned in customer testimonials and support references.
The company emphasizes their expertise in working with digital businesses, particularly B2B SaaS companies. This suggests the founders likely have backgrounds in SaaS marketing, customer journey optimization, or marketing automation.
Their website mentions that they have team members who directly assist customers with building flows, importing contacts, and creating segments. This hands-on approach indicates a company culture focused on customer success rather than just selling software.
Without more specific founder information prominently displayed on their site, I can only note that they present themselves as specialists in the SaaS marketing space with a strong focus on customer support and technical implementation.
3. How Much Does Encharge Normally Cost?
Encharge offers three pricing tiers based on the number of subscribers (contacts) in your account:
Growth Plan:
- $79/month when billed yearly (save 20%)
- For up to 2,000 subscribers
- 10x monthly email send limit
- Unlimited flows and team members
- Live chat support
Premium Plan:
- $129/month when billed yearly
- For up to 2,000 subscribers
- 12x monthly email send limit
- Everything in Growth plus advanced integrations (HubSpot, Salesforce, Segment)
- Transactional emails and custom objects
Enterprise Plan:
- Custom pricing for over 50,000 subscribers
- All Premium features plus dedicated account manager
- Free onboarding assistance
All plans include a 14-day free trial with no credit card required. There are email sending overages that apply if you exceed your monthly limit. For larger subscriber counts, the pricing scales up accordingly. I find their pricing competitive for the features offered, especially with the yearly discount.
4. What Are The Benefits Of Using Encharge?
Encharge offers several key benefits that make it particularly valuable for SaaS businesses:
Targeted User Segmentation
- Segment users based on website behavior, product usage, and email engagement
- Create highly specific audience segments for more relevant messaging
- Combine data from multiple sources for smarter targeting
Time and Resource Savings
The visual drag-and-drop flow builder eliminates the need for coding or complex technical setups. I’ve found this type of interface significantly reduces implementation time compared to traditional marketing tools.
Better User Conversion and Retention
By automating personalized onboarding flows and trial conversion sequences, Encharge helps convert more free users to paying customers while reducing churn.
Comprehensive User Insights
See the real people behind every action with detailed user profiles showing all interactions across your product and marketing touchpoints.
Superior Email Deliverability
Their managed email deliverability service ensures your messages actually reach inboxes rather than spam folders – a critical factor for effective email marketing.
Workflow Automation Beyond Email
Connects with 50+ apps to automate marketing and sales tasks across your entire tech stack, creating truly comprehensive customer journeys.
5. What Are The Main Features Of Encharge?
Encharge offers a robust set of features designed for marketing automation:
Visual Flow Builder
- Drag-and-drop interface to create automation workflows
- 100+ automation triggers and actions
- Easy to build both simple and complex flows
- A/B testing capabilities for flows and emails
Advanced Segmentation
- Behavior-based user segmentation
- Event-based segmentation (Premium plan)
- User tagging and lead scoring
- Company segmentation for B2B
Email Marketing Tools
- Visual email editor with drag-and-drop design
- Simple text-only email editor for personal-looking emails
- Liquid tags for advanced personalization
- Newsletter broadcasts for one-off campaigns
Integrations
- 50+ native integrations including Stripe, Chargebee, Facebook Ads
- Premium integrations with HubSpot, Salesforce, and Segment
- Webhooks and REST API for custom connections
Analytics and Tracking
- Website tracking and form tracking
- Detailed user profiles showing all interactions
- Flow performance reports
I particularly value their focus on behavior-based automation, which allows for much more relevant messaging compared to basic time-based sequences.
6. What Companies And Brands Use Encharge?
According to their website, over 2,000 companies use Encharge to automate their marketing efforts. While they don’t feature an extensive client list, they do highlight several customer success stories and testimonials from various businesses:
Mentioned Companies:
- Payfacile – A payment solutions provider
- Samdock – Represented by Marketing Manager Dennis Sturm
- Aito – Represented by Customer Success Engineer Maria Laaksonen
Their primary user base appears to be B2B SaaS businesses and digital companies that need to automate their marketing, particularly for lead nurturing and customer onboarding.
Based on testimonials and use cases, Encharge seems to serve businesses of various sizes, from small startups to larger enterprises. The flexibility of their platform makes it suitable for both marketing teams in established companies and solo founders handling marketing for their SaaS products.
The platform has received strong reviews across multiple platforms, with ratings of 4.8-4.9 out of 5 from hundreds of reviewers. This suggests widespread adoption and satisfaction among their customer base.
7. How Have They Benefited From It?
Companies using Encharge have reported several tangible benefits according to testimonials on their website:
Increased Conversion Rates
- Payfacile saw a 10% increase in trial activation rate after redesigning their onboarding flow with Encharge
- Other customers mention improved conversion from leads to paying customers
Time and Resource Savings
Users highlight the platform’s simplicity compared to more complex alternatives. Many report being able to implement sophisticated marketing automation without requiring developer resources or extensive technical knowledge.
Improved Customer Experience
The ability to send targeted, behavior-based messages has helped companies deliver more relevant communications to their users. This leads to better engagement and customer satisfaction.
Fast Implementation Support
Several testimonials specifically praise the Encharge team’s hands-on help with implementation. Dennis Sturm from Samdock noted they “helped us perfectly with the implementation, more than once.”
Quick Issue Resolution
Maria Laaksonen from Aito highlighted the responsive customer service, mentioning “if there is some kind of a problem, you react to it really fast.”
I find it particularly telling that many testimonials focus on the support quality rather than just the software features. This suggests that Encharge’s customer success team plays a significant role in helping clients achieve results.
8. Does Encharge Come With A Satisfaction Guarantee?
While Encharge doesn’t prominently advertise a formal satisfaction guarantee, they offer several ways to reduce risk for new customers:
14-Day Free Trial
- All plans include a full 14-day free trial
- No credit card required to start
- Access to key features during the trial period
Refund Policy
Their website footer links to a refund policy page, indicating they do have structured refund terms, though the specific details aren’t outlined on their main pricing page.
Monthly Billing Option
You can choose monthly billing rather than annual, which provides flexibility to cancel without being locked into a long-term commitment.
Free Strategy Call
They offer a free strategy call to discuss your specific needs before you commit to a paid plan.
Premium Onboarding
Premium plan subscribers get done-for-you onboarding assistance to ensure proper setup and implementation.
I appreciate that they offer a no-credit-card trial and free strategy calls. This hands-on approach lets potential customers fully evaluate the platform with actual support from their team rather than just promises. Their excellent review scores (4.8-4.9/5 across multiple platforms) also suggest high customer satisfaction.
9. What Other Deals Can You Kindly Bestow Upon Me?
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