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1. What Is follow.it?
follow.it is a platform that lets people follow websites and get alerts when new content goes live. It works for two groups: readers and publishers.
Readers can:
- Follow blogs and news sites with one click
- Filter updates by keyword, category, or author
- Get news by email, RSS, Telegram, browser push, or mobile app
Publishers can add subscription forms, popups, and buttons to their site. When they post, follow.it sends the notification automatically.
I like the “no spam” angle. Their website says your email stays confidential when you follow, so there is no risk of spam.
2. Who Created follow.it?
follow.it is owned by Inisev Ltd. Their website says the brand belongs to the Inisev product family.
It describes the team as internet entrepreneurs across 5 countries and 3 continents. They share one vision: make today’s news markets more efficient.
Their website lists five values:
- Best people
- Long-term view
- Human touch
- Great product
- Flexibility
I couldn’t find a named founder on their website. The Copyright line runs from 2017 to 2026, so this is not a brand-new tool. Nine years of running tells me they are in it for the long haul.
3. How Much Does follow.it Normally Cost?
The Basic plan is free. Their website says this holds no matter how many followers you have. Every plan includes unlimited followers and unlimited emails.
There are two paid plans, called Cool and Super-Cool. I couldn’t see their exact prices in the material I reviewed, so check their pricing page. Here is how the plans differ:
| Plan | Feeds | Updates | Saved Messages | Support |
|---|---|---|---|---|
| Basic (free) | 5 | Every 6 hours | 50 | Under 72 hours |
| Cool | Up to 20 | Every 30 minutes | 1,000 | Under 12 hours |
| Super-Cool | Unlimited | Instantly | 5,000 | As soon as possible |
Plans can be cancelled daily without hassle.
4. What Are The Benefits Of Using follow.it?
Here is what I see as the biggest wins:
- Free to start. You get unlimited followers and emails at no cost.
- Hands-off updates. Post new content and followers get notified automatically.
- More repeat visitors. Their website says most followers receive updates in their inbox and come back to your site.
- Less spam fear. Followers can follow and unfollow with one click.
- Less overload for readers. Filters cut the noise.
- Many channels. Email, RSS, Telegram, push, and app all work.
For a solo publisher like me, the automation is the biggest draw. It saves real time.
5. What Are The Main Features Of follow.it?
Here are the features that stood out to me:
- Delivery options: single emails, a daily digest (“Newspaper”), or a weekly digest (“Magazine”)
- Feed filtering by tags, keywords, or authors
- Subscription tools: forms, buttons, popups, banners, and side-widgets
- Statistics on channels, clicks, and popular stories
- Full message delivery inside the email
- Story approval before anything gets sent
- Broken-Feed-Fix. They monitor your RSS feed and fix it or alert you.
- Google Analytics tracking for email clicks
- Ad-free emails with your own logo and branding
Their website also lists a “turn your feed into money” tool. Several of those parts are marked as coming soon.
6. What Companies And Brands Use follow.it?
Their website doesn’t name specific brands. It shares big numbers instead:
- 124k+ websites using follow.it
- 11.3m+ active followers
- 5.3m+ feeds tracked
- 4.89 billion+ updates sent
I’d say those numbers show real scale. Still, I can’t point you to a famous name.
Their website says it is built for:
- Bloggers and news sites that want more traffic
- Publishers who want to earn from a feed
- Readers who follow many sites
It also has a Reviews page if you want outside opinions.
7. How Have They Benefited From It?
Their website doesn’t show customer quotes or case studies. I won’t make any up.
What it does show is how users gain, in their own words:
- Publishers get more followers and recurring readers. Notifications go out with no effort.
- Readers stay on top of what matters without information overload.
- Alert users can track things like severe weather, a site going offline, or new YouTube videos.
The scale tells its own story. Over 11.3 million active followers use it. That is a lot of people choosing to stay.
My tip: start with the free plan and check your statistics after a month.
8. Does follow.it Come With A Satisfaction Guarantee?
I didn’t see a money-back guarantee on their website. It does lower your risk in other ways.
- Free Basic plan. Unlimited followers and unlimited emails cost nothing.
- Daily cancellation. Plans can be cancelled daily without hassle.
- Plan simulator. You can try the follower slider and plan choices before you commit.
- Story approval. You can confirm each story before it goes out.
- Easy unfollow. Followers can leave with one click.
With a free plan this strong, I’d test it first. Then upgrade only if you need faster updates or extra tools.
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