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1. What Is Hopper HQ?
Hopper HQ is an all-in-one social media scheduling and management platform designed specifically for small businesses. It allows users to visually plan, create, and schedule posts across multiple social media platforms from a single dashboard.
Supported platforms include:
- Instagram (posts, stories, reels, carousels)
- TikTok
- Twitter (X)
- YouTube Shorts
The platform features full auto-publishing capabilities, meaning your content posts automatically without push notifications or reminders. Their visual planner helps you create a cohesive social media presence across all channels.
What impresses me most about Hopper HQ is its focus on ease of use, with a 4.7/5 rating on Capterra specifically for this attribute. The visual-first approach makes it particularly appealing for image-heavy platforms like Instagram, where grid appearance matters.
Based in the UK, Hopper HQ serves over 10,000 brands across more than 70 countries.
2. Who Created Hopper HQ?
Hopper HQ was created by Hopper HQ Ltd, a UK-based company. While their website doesn’t prominently feature founder information or a detailed company history, the footer indicates they’re “Made with love in the UK” and includes the copyright notice “© Hopper HQ Ltd 2024.”
The company appears to focus more on highlighting their product features and benefits rather than their founding story. This approach is common for SaaS companies that prefer to let their product capabilities speak for themselves.
Their website mentions they’ve partnered with Measure Studio to offer social planning and advanced analytics to enterprise users, suggesting they collaborate with other companies in the social media marketing space.
Based on their established presence serving over 10,000 brands in more than 70 countries, and their robust feature set, Hopper HQ appears to be a well-established company in the social media management space.
3. How Much Does Hopper HQ Normally Cost?
Hopper HQ offers straightforward pricing with a single tier plan that scales based on how many social sets (accounts) you need:
For 1 social set of each platform:
- $16/month when billed annually
- Slightly higher rate for monthly billing (exact amount not specified)
- 14-day free trial before committing
What’s included in the standard plan:
- Unlimited posts across all supported platforms
- Calendar and grid planner
- Unlimited users/team members
- Analytics
- Bulk content creation
- Access to all content formats (posts, stories, reels, etc.)
For larger businesses with more extensive needs, they offer an Enterprise plan through their partnership with Measure Studio. This provides additional advanced analytics, but pricing requires contacting sales.
I appreciate their simple pricing approach – no complicated tiers with feature restrictions or confusing add-ons. You get all features, and the price only changes based on how many accounts you’re managing.
4. What Are The Benefits Of Using Hopper HQ?
Significant Time Savings: Schedule all your social media content in advance across multiple platforms from one dashboard, eliminating the need to manually post each day.
Visual Planning: Their calendar and grid planners help you maintain a consistent, visually appealing social media presence, particularly important for image-focused platforms like Instagram.
Genuine Automation: Unlike some schedulers that just send reminders, Hopper HQ actually autoposts everything – including Instagram stories and reels – without requiring manual intervention.
Cross-Platform Efficiency: Create content once and publish it across all platforms with appropriate formatting for each, dramatically reducing repetitive work.
Team Collaboration: Multiple team members can work together with approval workflows and permissions, ideal for agencies or businesses with dedicated social teams.
AI-Powered Assistance: Save time with AI caption generation, hashtag suggestions, and image upscaling, providing professional-looking content with minimal effort.
I find their mobile apps particularly beneficial for small business owners who are often on the go. The ability to manage your social media from anywhere provides flexibility that busy entrepreneurs need.
5. What Are The Main Features Of Hopper HQ?
Comprehensive Platform Support:
- Full scheduling for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest & YouTube Shorts
- Support for all post types (stories, reels, carousels, regular posts)
- TikTok to Instagram reposting without watermarks
Visual Planning Tools:
- Calendar view with week/month options
- Instagram grid planner for cohesive profile aesthetics
- Drag-and-drop interface for easy rearranging
Content Creation & Editing:
- Built-in image editor with filters, crops, and text overlays
- AI caption generation and hashtag suggestions
- Bulk upload and CSV importing capabilities
Team Collaboration:
- Notes and feedback system
- Post approval workflows
- Customizable user permissions
Analytics & Optimization:
- Content performance tracking
- Follower growth metrics
- “Best time to post” recommendations
Advanced Hashtag Tools:
- Hashtag performance analytics
- Competition score insights
- Custom hashtag groups
What stands out to me is how they’ve created specific features for each platform rather than a one-size-fits-all approach. The Instagram grid planner and watermark-free TikTok reposting solve real pain points for content creators.
6. What Companies And Brands Use Hopper HQ?
While their website doesn’t showcase a specific client portfolio with major brand logos, Hopper HQ mentions they are “trusted by 10,000+ brands in more than 70 countries.” They specifically highlight several industries that use their platform:
Service-based small businesses:
- Restaurants
- Realtors
- Beauticians
- Coaches
- Gyms
- Photographers
- Dentists
One specific user mentioned on their website is Elizabeth Rose from Patisserie 46, suggesting they serve food industry businesses.
The platform seems particularly designed for visual-focused small businesses that need to maintain active social media presences but don’t have dedicated social media teams or the resources for enterprise-level tools.
Their emphasis on being “designed for small businesses” indicates that their primary user base consists of smaller operations and potentially solo entrepreneurs rather than major corporations, although their Enterprise option suggests they also serve larger organizations.
7. How Have They Benefited From It?
According to testimonials and information on their website, businesses using Hopper HQ have experienced several significant benefits:
Time Efficiency: Users repeatedly mention the time-saving aspect, with Elizabeth Rose from Patisserie 46 noting the value of being able to “schedule and knowing that you can do it whenever and it’s going to schedule and you don’t even have to think about it.”
Increased Engagement: Their website highlights improved engagement as a key benefit, likely due to more consistent posting and better-timed content.
Simplified Workflow: The ability to plan, create, and schedule content from one platform eliminates the need to switch between multiple tools and apps.
Professional-Looking Content: Features like AI caption writing, hashtag generation, and image editing help small businesses create polished content without design expertise.
Better Visual Branding: The grid planner helps businesses maintain a cohesive visual identity, particularly important for image-focused industries like restaurants, beauty services, and photography.
I find it telling that Hopper HQ highlights ease of use as their standout quality. For small business owners juggling multiple responsibilities, having a tool that doesn’t require extensive training or technical knowledge is invaluable for consistent social media presence.
8. Does Hopper HQ Come With A Satisfaction Guarantee?
While their website doesn’t explicitly mention a satisfaction guarantee or money-back policy, Hopper HQ offers a comprehensive 14-day free trial that serves as a risk-free way to test the platform. This trial appears to include full access to all features.
Key aspects of their trial offer:
- 14 days of complete access to test all features
- No payment information required to start
- “Cancel anytime” policy clearly stated
- Ability to try the product with your actual social accounts
Their high ratings on review platforms (4.7/5 on Capterra) suggest strong user satisfaction, which provides additional confidence before purchasing.
For businesses wanting more assurance before committing, Hopper HQ offers multiple support channels including:
- Email support
- Live chat
- A dedicated help center with tutorials
- Demo options to see the platform in action
I appreciate that they offer a full-featured trial rather than a limited version. This allows potential customers to genuinely evaluate if the tool meets their specific needs before making any financial commitment.
9. What Other Deals Can You Kindly Bestow Upon Me?
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