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1. What Is Lunacal?
Lunacal is a powerful scheduling software that turns basic booking pages into branded marketing experiences. It supports calendar sync, automated reminders, and personalized booking pages.
- AI-powered appointment booking system
- Integrates with Google, Outlook, and Apple calendars
- Customizable scheduling pages with videos and testimonials
- Team collaboration and round-robin scheduling
What makes it different: You can add your profile, client testimonials, videos, and FAQs directly on the scheduling page. This creates a complete brand experience rather than just a basic calendar.
The platform works for individuals and teams. I found it particularly useful for service-based businesses wanting to showcase their expertise while streamlining bookings.
2. Who Created Lunacal?
Lunacal was created by Pranshu Kacholia, who serves as the founder of Lunacal.ai. The company operates as Lunacal Private Limited, based in India.
About the founder: Pranshu has deep expertise in building appointment booking tools across industries. Before founding Lunacal, he served as Head of Marketing at Happay (India’s largest T&E platform) and ClickPost (Asia’s second-largest logistics intelligence platform).
The team includes:
- Pranshu (Founder)
- Anupam, Ayush, Ram, Neeraj, Shashwat, and Shubham
Their website describes them as “a small team comprising of people who’ve built startups in the past.” They started Lunacal to solve the problem of boring, uninspiring scheduling pages that waste valuable prospect attention.
3. How Much Does Lunacal Normally Cost?
Lunacal offers four pricing tiers with flexible monthly or annual billing:
- Free Plan: $0/month – 1 event type, basic features, 2 users per domain
- Standard: $9/month – Unlimited events, Zapier integration, PayPal integration
- Teams: $15/month – Team scheduling, round-robin, collective scheduling
- Enterprise: $25/month – Custom integrations, phone support, account manager
Additional benefits:
- Save up to 20% with annual billing
- Free forever plan available (no expiration)
- 7-day free trial for paid plans
All plans include core features like calendar sync, automated reminders, and customizable booking pages. Higher tiers add team collaboration tools and advanced integrations.
4. What Are The Benefits Of Using Lunacal?
Lunacal delivers significant time savings and improved client experience through automated scheduling workflows:
Time efficiency benefits:
- Automated email and SMS reminders reduce no-shows by 35%
- Round-robin distribution handles lead allocation automatically
- Buffer times prevent back-to-back booking burnout
- Custom availability rules eliminate scheduling conflicts
Brand building advantages:
- Showcase testimonials and videos on booking pages
- Add team profiles and expertise descriptions
- Collect custom booking questions to qualify leads
- White-label experience maintains professional appearance
The platform transforms scheduling from a logistical task into a marketing opportunity. I particularly value how it builds trust before the first meeting through integrated testimonials and detailed profiles.
5. What Are The Main Features Of Lunacal?
Lunacal packs comprehensive scheduling functionality into an intuitive platform:
Core scheduling features:
- Calendar Sync: Connects Google, Outlook, and Apple calendars
- Automated Reminders: Email and SMS notifications prevent no-shows
- Buffer Times: Breathing space between appointments
- Custom Availability: Set working hours and notice periods
Team collaboration tools:
- Round-robin scheduling for even lead distribution
- Collective scheduling requiring all team member availability
- Multi-user accounts with role-based permissions
- Unified booking visibility across teams
Customization options:
- Add videos, images, and testimonials to booking pages
- Custom booking questions for lead qualification
- WhatsApp integration for direct communication
- Website embedding and email integration
6. What Companies And Brands Use Lunacal?
Lunacal serves diverse industries rather than specific major brands. Their website shows they’re the “fastest growing scheduling app of 2025” across multiple sectors:
Service industries using Lunacal:
- Education: Music teachers, tutors, online class instructors
- Healthcare: Therapists, physicians, counselors, wellness coaches
- Creative services: Photographers, designers, freelancers
- Professional services: Lawyers, consultants, accountants, recruiters
Other business types:
- Home services (electricians, plumbers, cleaning)
- Real estate agents and property tours
- Salons, spas, and beauty services
- Libraries and educational institutions
The platform appears to focus on small to medium businesses and individual professionals rather than large enterprises. This aligns with their pricing and feature set designed for growing businesses.
7. How Have They Benefited From It?
Users report significant operational improvements and enhanced client relationships after implementing Lunacal:
Quantifiable results:
- 35% reduction in no-shows through automated SMS reminders
- Administrative load decreased by 45% for educational institutions
- Faster booking completion with embedded scheduling
- Higher client satisfaction from personalized booking experience
User testimonials highlight:
- Simplified scheduling for non-technical users
- Professional brand presentation that builds trust
- Time savings from automated workflows
- Better lead qualification through custom questions
One music teacher mentioned: “The fewer texts I have to send, the better.” A library administrator noted improved resource management and usage tracking.
The platform maintains a 4-star rating on review platforms with users particularly praising the customization options and customer service quality.
8. Does Lunacal Come With A Satisfaction Guarantee?
Lunacal does not offer a satisfaction guarantee or money-back policy. Their website clearly states that “all fees paid to Lunacal are non-refundable.”
However, they reduce risk through:
- Free forever plan: Test core features without any cost or time limit
- 7-day free trial: Experience paid features before committing
- Flexible cancellation: Cancel subscription anytime without penalties
- No long-term contracts: Month-to-month billing available
Additional confidence builders:
- Quick customer support response times
- Guided onboarding for new users
- Extensive documentation and tutorials
- Multiple integration options to test compatibility
I recommend starting with their free plan to evaluate if the platform meets your needs before upgrading to paid features.
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