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1. What Is Norton?
Norton is a premier cybersecurity brand that provides comprehensive digital protection solutions for individuals and small businesses. Founded in 1982, it has evolved from simple utility software into one of the world’s most recognized names in antivirus, privacy, and identity theft protection.
Today, Norton offers a family of security products centered around Norton 360, which combines traditional antivirus protection with advanced features like:
- Real-time threat detection and prevention
- VPN services for online privacy
- Cloud backup storage
- Password management
- Identity theft monitoring and protection
- NEW AI-powered scam detection (Genie)
Norton is now part of Gen Digital Inc. (formerly NortonLifeLock and Symantec), a global leader in consumer cybersecurity. As cyber threats have evolved, so has Norton – moving beyond simple virus protection to offer multi-layered security solutions that address modern digital risks across all your devices.
I’ve found Norton to be particularly strong in providing user-friendly interfaces while maintaining robust protection capabilities for everyday users.
2. Who Created Norton?
Norton was created by Peter Norton, a software programmer who founded Peter Norton Computing in 1982. The company initially focused on developing utilities for IBM DOS computers – specifically the Norton Utilities program, which helped users recover deleted files and perform other system maintenance tasks.
In 1990, Symantec Corporation acquired Peter Norton Computing and began marketing security products under the Norton brand name. The first Norton-branded antivirus product, Norton AntiVirus, was released in 1991, building on Symantec’s earlier Symantec Antivirus for Macintosh (SAM).
Over the decades, the company underwent several transformations:
- Symantec expanded the Norton product line through the 1990s and 2000s
- In 2019, Broadcom acquired Symantec’s enterprise business
- The consumer division became NortonLifeLock
- Following a merger with Avast in 2022, the company rebranded as Gen Digital
Today, while Peter Norton is no longer involved with the company, his name remains synonymous with computer security for millions of users worldwide. The Norton brand has maintained its reputation for quality protection through multiple corporate transitions.
3. How Much Does Norton Normally Cost?
Norton offers tiered subscription plans with promotional pricing for first-year customers. Here’s a breakdown of their main offerings and typical costs:
Norton AntiVirus Plus:
- Regular price: $59.99/year
- First-year promotional price: $29.99 (50% off)
- Protects 1 device
Norton 360 Standard:
- Regular price: $94.99/year
- First-year promotional price: $39.99 (57% off)
- Protects 3 devices
Norton 360 Deluxe:
- Regular price: $119.99/year
- First-year promotional price: $49.99 (58% off)
- Protects 5 devices
Norton 360 with LifeLock Select Plus:
- Regular price: $189.99/year
- First-year promotional price: $99.99 (47% off)
- Protects 10 devices
- Includes identity theft protection
All plans automatically renew at the regular price unless canceled. Norton also offers monthly payment options for some plans, though annual subscriptions provide better value. I’ve noticed they regularly run promotions, so it’s worth watching for special offers if you’re considering a purchase.
4. What Are The Benefits Of Using Norton?
Using Norton provides several key benefits for protecting your digital life:
Comprehensive Protection: Norton offers multi-layered security that safeguards against viruses, malware, ransomware, and hackers. I’ve found this all-in-one approach eliminates the need to piece together security solutions from different providers.
Cross-Device Coverage: A single subscription can protect multiple devices across different operating systems (Windows, Mac, Android, iOS), giving you consistent protection everywhere you connect.
Advanced Threat Intelligence: Norton leverages one of the world’s largest civilian threat intelligence networks to identify and block new threats before they reach your devices.
Privacy Protection: Features like VPN services, password management, and safe browsing tools help keep your personal information private when online.
Identity Theft Protection: Higher-tier plans include LifeLock identity monitoring, alerts, and stolen funds reimbursement.
AI-Powered Scam Detection: The new Genie feature uses artificial intelligence to identify sophisticated scams in emails and text messages.
Peace of Mind: Norton’s 100% Virus Protection Promise guarantees that their experts will help remove any virus your device gets, or you can request a refund.
The cloud backup feature has personally saved me more than once when I’ve accidentally deleted important files. This extra layer of protection for your data is invaluable.
5. What Are The Main Features Of Norton?
Norton’s products offer a robust set of features designed to protect your digital life. The core features vary by subscription level, but include:
Device Security:
- Real-time antivirus and malware protection
- Smart firewall for PC and Mac
- 100% Virus Protection Promise
- Ransomware protection
Online Privacy:
- Secure VPN (virtual private network)
- Password Manager
- SafeCam webcam protection
- Privacy Monitor
Identity Protection:
- Dark Web Monitoring
- Social Security Number alerts
- Credit monitoring (in LifeLock plans)
- Stolen funds reimbursement (up to $1 million in top-tier plans)
Additional Tools:
- Cloud backup storage (2GB to 500GB depending on plan)
- Parental Controls (in Deluxe and higher plans)
- NEW Genie AI-powered scam detection
- School Time feature for remote learning management
I particularly value the Dark Web Monitoring that scans shady websites and forums for your personal information, alerting you if your data appears for sale. The new AI-based scam detection is also impressive, catching sophisticated phishing attempts that traditional filters might miss.
6. What Companies And Brands Use Norton?
Norton primarily targets individual consumers and small businesses rather than large enterprises (which were served by Symantec’s enterprise division, now owned by Broadcom). The customer base includes:
Small to Medium Businesses:
- Professional service firms (law, accounting, consulting)
- Retail operations
- Healthcare practices
- Home-based businesses
Educational Institutions:
- K-12 schools
- Small colleges
- Educational programs for safe computing
Consumer Market Segments:
- Families (especially those using Parental Controls)
- Remote workers
- Gamers (with Norton 360 for Gamers)
- Privacy-conscious individuals
While their website doesn’t highlight specific company testimonials, Norton has received recognition from industry authorities including PC Magazine (Editors’ Choice award), AV-TEST (“Best Protection 2023 Award”), and PCWorld (Best of 2024 for Norton 360 Deluxe).
In my experience working with small businesses, Norton is often the preferred choice for those without dedicated IT staff who need reliable, easy-to-manage security solutions across their device fleet.
7. How Have They Benefited From It?
Users and businesses who implement Norton security solutions typically report several significant benefits:
Reduced Security Incidents: Norton’s real-time protection blocks thousands of threats before they can infect devices, resulting in fewer malware infections, data breaches, and ransomware attacks. This means less downtime and fewer costly recovery efforts.
Time Savings: The automated nature of Norton’s protection allows individuals and small businesses to focus on their core activities rather than managing security threats. Features like automatic updates ensure protection stays current without manual intervention.
Financial Protection: Users with identity protection plans have benefited from early detection of identity theft attempts and stolen funds reimbursement when incidents occur. This financial safety net has proven especially valuable as financial fraud increases.
Privacy Preservation: VPN services and privacy monitoring help users maintain control over their personal information online. Many users report feeling more confident when shopping, banking, and communicating digitally.
Peace of Mind: Perhaps the most consistent benefit I’ve observed is the confidence Norton users gain from knowing they have comprehensive protection in place. This psychological benefit shouldn’t be underestimated.
For parents, the Parental Control features have been particularly beneficial in helping monitor and guide children’s online activities while teaching responsible digital citizenship.
8. Does Norton Come With A Satisfaction Guarantee?
Yes, Norton offers robust satisfaction guarantees that make trying their products relatively risk-free:
100% Virus Protection Promise: Norton guarantees that if your device gets a virus that their experts can’t remove, you’re entitled to a refund of your current subscription period fees. This applies to all products containing antivirus features and requires an auto-renewing subscription.
Money-Back Guarantee: Norton offers a generous refund policy that varies by subscription type:
- Monthly subscriptions: 14-day money-back guarantee
- Annual subscriptions: 60-day money-back guarantee
LifeLock Identity Theft Protection: Higher-tier plans include a Million Dollar Protection Package with reimbursement for stolen funds and expense compensation if your identity is compromised while a member. Coverage limits vary by plan level:
- Norton 360 with LifeLock Select: Up to $25,000
- Norton 360 with LifeLock Advantage: Up to $100,000
- Norton 360 with LifeLock Ultimate Plus: Up to $1 million
I appreciate that Norton backs their products with these concrete guarantees. They demonstrate confidence in their products’ effectiveness and provide real financial protection if something goes wrong. The 60-day guarantee for annual plans gives ample time to thoroughly test the product in real-world conditions.
9. What Other Deals Can You Kindly Bestow Upon Me?
Check out our daily deals page to browse all the latest deals and discounts on marketing, design, and creative tools and tech. Most of these deals are like a fart in the wind – only available for a limited time. So if you want to save money on something you were going to buy anyway, bookmark the page and check it out daily…