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1. What Is Wordplay?
Wordplay is an AI content generator built specifically for SEO and content publishers. It allows users to create long-form content (5,000+ words) with minimal input and minimal editing required afterward.
The tool focuses on doing one thing exceptionally well: generating helpful content that Google loves. What sets it apart from other AI writing tools is its ability to:
- Create article drafts that are 95% complete in just 15 seconds
- Save hundreds of hours with bulk article generation
- Produce content that requires minimal editing
Unlike other AI writing tools that generate only 50-100 words at a time, Wordplay creates full-length blog posts or landing pages in one click. It’s rated 4.8 out of 5 stars in over 400 reviews, making it the #1 long-form AI writer on the market.
2. Who Created Wordplay?
The creators of Wordplay aren’t specifically named on their website. However, the motivation behind its creation is clear. The founders were SEO professionals who had tried numerous AI writing tools and found them disappointing because they weren’t built with SEO content as a priority.
They faced a common problem: existing AI tools only generated short snippets of content (50-100 words), making full article creation still time-consuming. Frustrated with the options of creating content manually or paying for freelance writers, they decided to build Wordplay themselves.
Their goal was simple – create a tool that generates long-form content quickly in one click. Based on the testimonials, they’ve succeeded in building a product that saves content creators significant time while producing high-quality output that requires minimal editing.
3. How Much Does Wordplay Normally Cost?
Wordplay has shifted from a subscription model to a lifetime access approach. They offer several one-time payment plans:
- Starter: $99 for 7,500 words/month
- Silver: $399 for 35,000 words/month (15% extra)
- Gold: $999 for 100,000 words/month (25% extra)
- Platinum: $2,800 for 300,000 words/month (30% extra)
All plans include the same features and access to 20+ languages. The only difference is the monthly word count. They point out that competitors charge between $480-$9,800 per year, making their lifetime deal significantly more cost-effective.
For larger needs, they offer Enterprise plans starting at $1,000/month with 1M+ words and API access. They also provide a 7-day trial with 5,000 words so you can test the service before committing to a plan. Split payment options are available on all plans.
4. What Are The Benefits Of Using Wordplay?
The main benefits of using Wordplay revolve around saving time and increasing content output while maintaining quality. Here’s what makes it valuable:
- Speed: Creates 5,000+ word articles in seconds, not hours
- Quality: Produces drafts that are 85-95% complete for generic topics (70-85% for niche topics)
- SEO Focus: Content is crafted to align with Google’s ranking algorithms
- Minimal Editing: Output requires fewer edits than other AI writers
- Bulk Creation: Tools for creating multiple articles simultaneously
For content publishers, the most significant benefit is getting content into Google’s index 10x faster. This accelerated publishing schedule means more organic traffic potential and quicker SEO results.
I found their strategy particularly smart: publish large amounts of AI content, see which articles rank in Google’s top 10, then optimize those winners to rank even higher. This approach helps quickly identify which keywords your site can successfully target.
5. What Are The Main Features Of Wordplay?
Wordplay offers multiple content creation modes to fit different needs:
- Guided Mode: Their flagship product walks you through creating content step by step:
- Title ideas based on your target keyword
- 5 introduction options to choose from
- 5 article outlines to mix and match
- Outline Mode: Create content from a title and 3-12 subheadings for precision control
- Title Mode: Generate content from exact article titles (800-1500 words per article)
- Bulk CSV Mode: Create multiple articles from titles and subheadings in CSV format
- Topic Mode: Simply provide a topic and let Wordplay handle everything
- Bulk FAQs: Quickly generate answers to a list of questions
Additional features include a WordPress plugin for bulk importing and scheduling content, and FAQ generation to help land featured snippets in Google. All premium features are included in every plan regardless of price point.
6. What Companies And Brands Use Wordplay?
While their website doesn’t list specific major brands or companies that use Wordplay, it does feature testimonials from several businesses and professionals:
- JM Agency (founded by Jill Moran)
- Point Two Design (represented by Emily W.)
- Superior Merch (represented by Devon B.)
- Matt Martin (who manages a portfolio of 8 content sites)
The tool appears particularly popular among SEO experts, content marketers, agency owners, and website portfolio managers. Their website mentions having over 3,500 happy customers and more than 400 five-star reviews across platforms like AppSumo and ProductHunt.
The testimonials suggest that Wordplay appeals to both solo entrepreneurs managing their own content needs and agencies creating content for clients. Users range from beginners to experienced SEO professionals looking to scale their content production efficiently.
7. How Have They Benefited From It?
Users report significant benefits from using Wordplay, as evidenced by their testimonials:
- Time Savings: Many users mention Wordplay cuts their blogging time dramatically
- Increased Output: Some users report scaling their content production by 5x
- Less Editing: Users consistently mention needing only 5-10% tweaking after generation
- Higher Word Count: Several testimonials note Wordplay produces higher word counts than other AI tools
One user specifically mentions that Wordplay has helped them finalize articles at 95% completion in seconds. Another notes it provides “the absolute best quality in the shortest time.”
The most strategic benefit comes from Matt Martin’s approach: publishing large volumes of AI content quickly, identifying which pieces rank in Google’s top 10, then optimizing those winners. This allows users to rapidly test which topics and keywords their sites can compete for, accelerating their SEO success.
8. Does Wordplay Come With A Satisfaction Guarantee?
While their website doesn’t prominently feature a traditional money-back guarantee, Wordplay offers several risk-reduction options for potential customers:
- 7-Day Free Trial: You can claim 5,000 words and try Wordplay for 7 days before committing to a paid plan
- Split Payment Options: Available on all plans to make the investment more manageable
- One-Time Payment: Instead of ongoing subscriptions, you pay once for lifetime access
The FAQ section mentions they might offer a money-back guarantee but doesn’t provide specific details about the terms or duration. However, they do offer substantial value upfront through their free trial.
This approach allows you to test the service thoroughly before purchasing. With 5,000 free words, you can generate several complete articles to evaluate quality, ease of use, and required editing time. The trial helps ensure you’re satisfied with the results before investing in a lifetime plan.
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