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1. What Is WP 301 Redirects?
WP 301 Redirects is a premium WordPress plugin developed to fix one of the most overlooked SEO issues – broken links and 404 errors. It helps website owners redirect traffic from old or non-existent pages to the correct ones, ensuring visitors find what they’re looking for instead of hitting frustrating error pages.
The plugin performs several crucial functions:
- Manages redirections from old URLs to new ones
- Monitors 404 errors and automatically redirects users when possible
- Scans and verifies outgoing links to prevent linking to malicious sites
- Filters bad bot traffic while allowing legitimate users and search engines
- Provides detailed analytics on redirects and traffic patterns
I find this tool particularly valuable because nearly 10% of website traffic can be lost due to broken links and navigation errors. WP 301 Redirects addresses this issue directly, helping retain visitors who might otherwise leave your site after encountering a 404 page.
Rather than just being a simple redirect manager, it’s a comprehensive solution for maintaining your site’s SEO health and user experience.
2. Who Created WP 301 Redirects?
WP 301 Redirects was created by WebFactory Ltd, a well-established WordPress development company that specializes in creating premium WordPress plugins. WebFactory has been in business for over a decade, developing and maintaining dozens of popular WordPress plugins used by millions of websites.
The company’s approach focuses on creating easy-to-use, practical tools that solve common WordPress problems. In the case of WP 301 Redirects, they built the plugin out of necessity after recognizing how many websites suffer from traffic loss due to 404 errors and broken links.
WebFactory Ltd is known for several other successful WordPress products including:
- WP Reset – a tool for resetting WordPress installations
- WP Force SSL – a plugin for enabling and fixing SSL issues
- UnderConstructionPage – used by over 400,000 site owners
- Simple Author Box – for creating customized author information sections
What impresses me about WebFactory is their commitment to customer support. According to their website, they never outsource support and instead provide assistance directly from the team that built the plugin. This ensures users get knowledgeable help from people who truly understand the product.
3. How Much Does WP 301 Redirects Normally Cost?
WP 301 Redirects offers three lifetime license tiers with a current 50% discount promotion:
- Personal Plan: $49 (discounted from $79)
- Single site license
- 30 site scans
- All plugin features
- Team Plan: $59 (discounted from $159)
- 5 site licenses ($11 per site)
- 70 site scans
- All features plus white-labeling options
- Agency Plan: $99 (discounted from $299)
- 100 site licenses (less than $1 per site)
- 200 site scans
- All features including full rebranding and white-labeling
All plans include:
- Lifetime license (pay once, use forever)
- All core plugin features
- Licenses & sites manager
- Remote site stats & logs
- Priority support
There’s also a monthly subscription option for $5.99. I find their pricing structure quite reasonable, especially with the lifetime license model. The Agency plan offers exceptional value for web professionals managing multiple client sites.
Each purchase comes with a 7-day money-back guarantee, so you can try the plugin risk-free.
4. What Are The Benefits Of Using WP 301 Redirects?
Using WP 301 Redirects offers several significant benefits for website owners and managers:
- Recovered traffic: Instantly stop losing up to 10% of your visitors to 404 errors
- Improved user experience: Visitors find what they’re looking for instead of hitting error pages
- Enhanced SEO: Proper redirects preserve link equity and maintain search rankings
- Better security: Identification of malicious outgoing links protects your site’s reputation
- Time savings: Automatic monitoring and redirection saves hours of manual work
One of the most valuable aspects, in my opinion, is how the plugin intelligently handles typos and mistakes in URLs. When someone mistyped a URL or follows an old link, instead of showing a generic 404 page, they get redirected to the content they were actually looking for.
I also appreciate the bot filtering feature. Not all traffic is equal, and by ignoring bad bots while still serving legitimate users, the plugin helps maintain site performance and security.
For agencies and developers, the white-labeling and rebranding options provide additional professional polish and the opportunity to add value to client services.
5. What Are The Main Features Of WP 301 Redirects?
WP 301 Redirects comes packed with powerful features designed to help you manage redirects and fix common website issues:
- Redirect Management:
- Easy creation of 301, 302, and other redirect types
- Bulk management of redirect rules
- Support for wildcards and regex patterns
- 404 Error Handling:
- Automatic monitoring of 404 errors
- Intelligent redirection of users to relevant content
- Detailed 404 error logs
- Link Verification:
- Scanning of outgoing links to identify broken or malicious URLs
- Protection of your site’s reputation and SEO
- Traffic Management:
- Bad bot filtering (with Google whitelisted)
- Detailed traffic logs and analytics
- Visual charts for performance monitoring
For agencies and professionals, the plugin also offers:
- Full white-labeling capabilities
- Centralized dashboard for managing multiple sites
- Branded PDF reports for clients
I find the combination of proactive tools (like link scanning) with reactive solutions (like 404 error handling) particularly effective. The plugin doesn’t just fix problems after they occur—it helps prevent them in the first place.
6. What Companies And Brands Use WP 301 Redirects?
According to their website, WP 301 Redirects is used by over 100,000 satisfied customers. While they don’t specifically list major brands or companies by name, the plugin appears to be widely adopted across various sectors and website types.
The plugin is particularly popular among:
- Digital marketing agencies managing multiple client websites
- E-commerce stores with frequently changing product catalogs
- Content publishers who regularly reorganize or update their content
- SEO professionals focused on maintaining site performance
- Website developers who need reliable redirect management
The Agency plan with its white-labeling features suggests strong adoption by web development and digital marketing firms who resell the plugin as part of their service packages to clients.
Based on testimonials, users range from individual site owners to professionals managing multiple websites. Their enthusiastic reviews indicate a broad user base that values the plugin’s reliability and ease of use.
The widespread adoption makes sense to me given how universal the problem of 404 errors is—virtually every website will need redirect management at some point.
7. How Have They Benefited From It?
Users of WP 301 Redirects have reported significant benefits across several areas:
- Traffic retention: Many users report recovering the 10% of traffic typically lost to 404 errors
- Time savings: Setting up redirects takes seconds instead of manually editing .htaccess files
- Improved user experience: Visitors find the content they’re looking for without hitting error pages
- Better SEO performance: Proper redirects preserve link equity and maintain search rankings
- Enhanced website security: Identification of malicious outgoing links protects site reputation
Based on testimonials, I’m particularly impressed by how the plugin has helped non-technical users handle what would otherwise be complex redirect management. One user mentioned setting up redirects “in less than 30 seconds” with a simple interface.
For agencies and developers, the white-labeling and centralized management dashboard have allowed them to offer more professional services to clients and manage multiple sites efficiently. This translates to increased revenue potential through enhanced service offerings.
The detailed logs and analytics have also given users valuable insights into their traffic patterns, helping them make better content and marketing decisions based on real user behavior.
8. Does WP 301 Redirects Come With A Satisfaction Guarantee?
Yes, WP 301 Redirects comes with a solid satisfaction guarantee. They offer a 100% no-risk money-back guarantee that covers the first seven days after purchase.
According to their website: “You are fully protected by our 100% Risk-Free Guarantee. If you don’t like the plugin over the next seven days, we will happily refund 100% of your money. No questions asked.”
This guarantee gives you a full week to:
- Install and configure the plugin on your site
- Test all features in your specific environment
- Verify that it solves your redirect and 404 error issues
- Ensure it integrates well with your other WordPress plugins
I appreciate that they’ve made this a “no questions asked” policy, removing the hassle that sometimes comes with refund requests. This demonstrates their confidence in the product and commitment to customer satisfaction.
Combined with their lifetime license model, this guarantee makes trying WP 301 Redirects essentially risk-free. You can use it for a week, and if it doesn’t meet your needs, you get your money back with minimal friction.
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